Senior Director of Digital Marketing

Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America

Posted Friday, February 27, 2026 at 5:00 AM

Who is Stanley Martin Homes?

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.

Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting home buyers first.

Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.

If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.

Explore Opportunities Today

The Senior Director of Digital Marketing will be responsible for setting the digital marketing and marketing technology strategy overseeing digital advertising, email marketing, social media, search engine optimization, website content and conversion, performance data and analytics, and the broader marketing technology stack including Salesforce. This person will report to the Senior Vice President of Marketing and be part of the sales and marketing leadership team lending expertise and counsel.

Responsibilities and Duties:

• Manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization
• Manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website
• Manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products
• Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement
• Set a multi-year strategy to grow sales and homebuyer engagement digitally
• Educate the marketing and design teams on digital strategies and practices that attract, engage, and convert new home buyers
• Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience
• Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
• Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
• Determine benchmarks and annual KPIs to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
• Work in partnership with IT to evolve  to provide a superior user experience that maximizes homebuyer interactions and optimizes SEO
• Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
• Grow, develop and manage a high-performing team of Digital Marketing professionals
• Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
• Consistently explore new opportunities for innovation and testing via new vendors, platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
• Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
• Manage the digital marketing budget and annual spend

Position Standards:

• Approach every day and opportunity with innovation and an open mind
• Solution oriented
• Strong analytical skills
• Strong communication skills (written and verbal)

Position Requirements:

• BS degree in marketing, analytics, information technology and/or a related field
• 12+ years of digital experience rooter in digital marketing
• 7+ in leading a digital marketing team in a corporate and/or agency setting
• Digital advertising agency experience a plus
• Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
• Experience with website analytics tools
• Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in digital marketing
• Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
• The ability to effectively manage multiple projects simultaneously, perform under…