Sr. Director Consumer Data Product - Activation

Sr. Director Consumer Data Product - Activation (Finance)

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo's Consumer Data team enables consumer data capabilities across Yahoo verticals. As a result, they can leverage advanced capabilities that any independent vertical could not buy or build cost effectively. The team has two focus areas:
Domain Enablement, which publishes shared data as a product for use across multiple business units, and Data Activation, which creates outsized data leverage across business units. As the leader of the Data Activation team, you will be responsible for defining and executing the mission and vision for this product area. In addition, you will work closely with Data Science and Engineering teams throughout the product lifecycle to empower your team.

We're looking for an impressive individual who is passionate about all aspects of product management, is highly organized, and communicates well with internal and external stakeholders. At Yahoo, PMs are responsible for creating a team culture that conceives, designs, and ships excellent products. You do this by modeling ownership and accountability, superb team leadership skills, humility, and curiosity. As a PM, you understand, inspire, and focus your team(s) using excellent listening skills, influence abilities, and crisp, effective communication.

You complement these skills with technical knowledge that informs your judgment regarding timelines, scope, quality, priorities, and trade-offs. Ultimately, you are the expert on how products are designed, used, measured, improved, and generate business value. You support this expertise with a keen ability to break down large, complex problems into well-defined, manageable problems and an ability to use data to inform your judgment.

• Defining and driving data activation strategies that create measurable business impact across Yahoo verticals
• Identifying high-leverage opportunities to apply consumer data insights to drive growth, engagement, and monetization
• Communicating with internal and external stakeholders & customers about product ideas and feature requirements
• Aligning with cross-functional leaders to create high-velocity product execution
• Partnering with business units to understand their needs and translate data capabilities into business outcomes
• Setting the mission and vision for the Data Activation product area and defining a product strategy to achieve the vision
• Executing the strategy with the team
• Building relationships with stakeholders across the organization to ensure data activation initiatives align with business priorities
• Creating an environment for your team to be passionate about solving customer problems
• Providing coaching and mentorship to grow and motivate the team

• 15+ years experience in a tech company in a related position (PM, Engineering, Project Mgmt, Technical Support, Technical Sales, Technical / Professional Services or Consulting, etc.)
• Proven track record of leveraging data and analytics to drive business outcomes and create measurable impact
• Deep understanding of data activation strategies including audience segmentation, personalization, targeting, and experimentation
• An ability to multitask, organize & lead complex projects, detail orientation, and be able to summarize
• Experience managing teams of product managers
• Experience delivering products using Agile / Scrum software development & Engineering practices
• Empower a product team and manage their performance
• Guide team members by providing coaching and mentoring at desired levels
• Provide support to recruit talent for the organization and team
• Excellent problem-solving skills and the ability to think independently
• Exceptional listening and communication skills (written, verbal)
• Media data expertise and understanding of consumer behavior patterns
• Strong business acumen with ability to translate technical capabilities into business value

• Experience using ML and AI techniques that drive product features and data activation use cases
• SQL and data analysis skills
• Google Cloud Platform expertise
• Background in digital advertising, personalization, or recommendation systems
• Track record of building cross-functional partnerships and driving org-wide initiatives

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to…