Graduate Analyst - Customer Experience & Marketing

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Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries:
Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Launch Your Career with Our Graduate Program

Are you ready to kick-start your career in a dynamic, fast-paced environment where learning and growth are at the forefront? Our Graduate Program is designed to equip ambitious, high-potential graduates with the skills, experience, and network needed to thrive in the industry.

Over the course of 18 months, the graduate analyst will rotate through three business areas, gaining hands‑on experience, working on impactful projects, and developing critical professional skills. With mentorship, structured training, and exposure to senior leaders, this program is the gateway to building a successful and fulfilling career.

If you're a curious, motivated, and forward-thinking individual eager to make an impact, we invite you to be part of a program that invests in your growth and success

Please note, we are not able to consider OPT/CPT candidates

The Customer Experience & Marketing Graduate Analyst will participate in a structured rotational program across Partnerships & Consumer Experiences, Media & Dealer Operations, and Digital Experience ( / myVW App). This role is designed to provide a comprehensive understanding of how Volkswagen connects with customers across multiple touchpoints — from strategic partnerships and experiential marketing to dealer digital programs and digital ownership journeys.

The analyst will support cross-functional initiatives that enhance brand engagement, customer satisfaction, and the end‑to‑end Volkswagen experience.

This rotation focuses on how partnerships, brand activations, and merchandising strengthen the customer experience. The analyst will gain exposure to sponsorship management, experiential marketing, and vendor relations while contributing to innovative consumer engagement strategies.

Key Responsibilities:

• Develop and document processes for assessing partnership and sponsorship opportunities.
• Research and evaluate new partnership opportunities to expand Volkswagen’s brand reach.
• Support planning, execution, and reporting for partnership activations, events, and campaigns.
• Assist in developing program KPIs, improving event processes, and ensuring cross-functional alignment.
• Support the rebranding and relaunch of merchandising programs and vendor onboarding processes.
• Coordinate administrative tasks such as budget support, event logistics, and departmental process optimization.

Media & Dealer Operations:

This rotation provides insight into Volkswagen’s dealer marketing, media operations, and lead management processes. The analyst will support compliance, education, and analytics efforts to improve marketing efficiency and dealer performance across the network.

Key Responsibilities:

• Support the Volkswagen Dealer Digital Program (VWDDP) through webinar coordination, content development, and event execution.
• Monitor dealer advertising compliance, reviewing submissions and analyzing dealer media spend and performance.
• Contribute to the Dealer Marketing Program (DMP) by maintaining communications and tracking updates.
• Assist with development of the Monthly Media Overview (MMO) and coordination of partner meetings.
• Conduct data analysis and KPI reviews to identify opportunities to improve lead volume and close rates.
• Lead onboarding efforts for new dealers in Volkswagen Marketing Programs and support internal process improvements.

Digital

Experience:

This rotation centers on Volkswagen’s digital customer experience, focusing on both the public-facing website () and the myVW app. The analyst will work at the intersection of product data, digital content, and user…