VP of Asian Marketing

VP Of Asian Marketing

Schedule:

Full Time

Location:

Reno, NV

Salary: $120k - $150k DOE + Bonus Eligibility

• Proven leadership in casino marketing with a focus on the Asian segment.
• Must have an established book of business and strong relationships with high-value players.
• Fluency in Mandarin and Cantonese required; additional Asian languages a plus.
• Deep understanding of Asian cultures, gaming preferences, and international business practices.
• Strong interpersonal and negotiation skills to build and maintain relationships with promoters, vendors, and entertainment partners.
• Ability to conceptualize and execute boutique events and cross-property activations.
• Experience coordinating with domestic marketing and events teams to support property-wide initiatives.
• Strategic thinker with the ability to analyze market trends and develop targeted campaigns.
• Proficiency in Microsoft Office Suite and CRM systems.
• Excellent time management, organizational, and problem-solving skills.
• Ability to work flexible hours including nights, weekends, and holidays as needed.

• Bachelors degree in Marketing, Hospitality, Business, or related field preferred.
• Minimum 7-10 years of senior-level experience in casino marketing or player development, with a focus on the Asian market.
• Demonstrated success in VIP player development, event planning, and team leadership.
• Experience working in multi-property environments or coordinating cross-market initiatives is highly desirable.

• Must be able to maintain appropriate Gaming License and Alcohol Awareness Card.

• While performing the duties of this job, the team member is frequently walking, standing, and interacting with guests.
• Must be able to lift / push / pull up to 25 lbs. occasionally.
• Frequent use of hands and fingers for typing, writing, and handling promotional materials.
• Visual acuity required for reading reports, analyzing data, and event oversight.

• Work performed in both indoor and outdoor settings, including casino floor, event venues, and promotional areas.
• Exposure to moderate to loud noise levels, crowds, and varying temperatures.
• Frequent face-to-face interaction with guests, team members, and external partners.
• Travel may be required for cross-property coordination and industry events.

• Lead strategic development and execution of marketing initiatives targeting the Asian segment, with a focus on growth and retention.
• Maintain and leverage an established book of business to drive visitation and revenue.
• Fluent in Mandarin and Cantonese to effectively communicate with guests and partners.
• Collaborate closely with the domestic marketing and events team.