Territory Sales Representative

About the Role

Our client is seeking a driven and relationship-focused
Territory Sales Representative
to manage and grow their business across the
Greater Toronto Area (GTA). This role is responsible for executing sales strategies, influencing customer buyers, and driving distribution, visibility, and revenue growth for our consumer packaged goods portfolio.

This opportunity welcomes candidates with
retail, food service, or ingredients/industrial sales experience
who are looking to apply their selling skills within a dynamic CPG environment. Please note however that previously sales experience within food in any of these channels is mandatory - either at an account or field-level.

• Own and manage sales performance within the GTA territory, achieving or exceeding volume, revenue, and distribution targets
• Build and maintain strong relationships with key customers, distributors, and
  customer buyers
  , acting as a trusted business partner
• Influence customer buyers
  on product listings, promotions, pricing, and assortment decisions through data-driven selling and compelling presentations
• Execute in-market sales initiatives, including new product launches, promotions, and merchandising programs
• Identify new business opportunities and expand distribution within existing and prospective accounts
• Conduct regular account and store visits to ensure strong execution and customer satisfaction
• Analyze sales data, market trends, and competitive activity to support territory planning and buyer conversations
• Collaborate with internal teams (marketing, supply chain, customer service) to support customer needs and territory goals
• Prepare forecasts, territory plans, and performance reports

• 3+ years of sales experience
  in
  CPG food categories - either within retail, food service, or ingredients/industrial sales
• Demonstrated experience
  selling to and influencing customer buyers or decision-makers
• Proven ability to manage a territory and drive consistent sales growth
• Experience working with distributors, brokers, or multi-location accounts is an asset
• Proficiency with CRM systems, sales analytics tools, and Microsoft Office
• Valid driver’s license and ability to travel regularly within the GTA

• Strong influencing, negotiation, and presentation skills
• Ability to translate data and insights into persuasive buyer recommendations
• Highly organized, self‑motivated, and results‑driven
• Comfortable working independently in a field‑based role
• Adaptable and eager to learn products, customers, and new channels