Senior Product Marketing Manager, Banking

WHAT IS BOX?

Box is the world's leader in Intelligent Content Management. We are trusted by more than 115K organizations around the world today, including nearly 70% of the Fortune 500 and leaders across deeply regulated industries (such as JLL and Nationwide), to protect their data, fuel collaboration, and power critical workflows with secure, enterprise AI.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It's the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations.

With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

Founded in 2005, Box is headquartered in Redwood City, CA, and we have offices across the United States, Europe, and Asia.

WHY BOX NEEDS YOU

At Box, our powerful products come together to solve customers' most significant business problems. Today, more than 1,500 banking institutions trust Box to handle their sensitive data, power critical workflows, and deliver enterprise AI  are looking for a world-class B2B product marketer with a subject matter expertise in the financial services and banking industry. Our ideal hire will be comfortable owning the full spectrum of product marketing activities, including industry positioning, messaging, content development, and integrated go-to-market planning to help us transform the way that financial organizations work with their content.

This role reports to the Head of Solutions Marketing and operates at the intersection of product, sales, marketing, business development and customer success.

Things that bring out the best in you as a PMM include: partnering closely with product to understand our overall strategy and develop deep messaging for the banking industry; partnering with marketing colleagues to create cohesive marketing programs and content; empowering sales and customer success to consistently win and engage deeper with customers despite competitive waters; and contributing to a strong, supportive company culture where each person can bring their whole self to work.

WHAT YOU'LL DO

• Work closely with field sales, inside sales, marketing, professional services and others on messaging and target marketing.

• Work across the marketing team to provide content for website, collateral, PR, media and industry analyst briefings, trade shows, online marketing, customer stories etc.

• Identify and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.

• Deliver sales training and enablement to internal teams and external partners.

• Develop sales tools such as sales kits, ROI analysis, qualification and messaging guides to enhance sales effectiveness.

• Partner with account teams in specific sales situations where your expertise is valuable to the customer.

• Build expertise on Box's product portfolio and align our features and capabilities with the banking space. Partner closely with technical PMMs to iterate on product messaging specific to financial institutions.

• Develop and execute the content strategy for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership, events, etc.) as well as for sales and customer success team enablement (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates) to drive pipeline creation and acceleration, in partnership with campaign and field marketing leads.

• Most importantly, you will be a subject matter expert for banking, and partner across marketing, sales, customer success, product teams, and with customers to understand challenges, use cases, and drive business results in this industry.

WHO YOU ARE

We are an AI-first company. This means you approach your…