Social & Audience Growth Manager

Overview

WHAT IS BOX?

Box is the market leader in Intelligent Content Management. Our mission is to power how the world works together. Box partners with enterprise organizations to accelerate digital transformation by creating a single platform for secure content management, collaboration and workflow. Box powers 100,000+ businesses, including many Fortune 500 companies, who trust our secure collaboration platform to manage the entire content lifecycle.

We are seeking a social-first marketer to build audiences, amplify executive voices, and extend Box's credibility and reach. As Social & Audience Growth Manager, you will own Box’s social media presence, drive subscriber and follower growth across owned channels, and scale our Executive Voices program. You will manage paid social campaigns end-to-end, partner with executives on thought leadership amplification, and lead a small team to convert visibility into influence, engagement, and pipeline.

This role sits at the intersection of social media management, audience development, and executive communications — ideal for someone who thrives managing platforms day-to-day while thinking strategically about building addressable audiences we own.

• Social Media Management & Strategy — Own Box's organic social presence across Linked In, X, and emerging platforms. Set strategy, manage content calendars, engage with followers, and optimize for platform-native performance, staying ahead of algorithm changes and emerging formats.
• Owned Audience Growth — Drive subscriber and follower growth across newsletters, Linked In, You Tube, and blog in partnership with Editorial and Video teams.
• Team Leadership & Cross-Functional Collaboration — Manage and develop a small team, set priorities, and coach on best practices. Partner with Editorial on content promotion plans, and coordinate with Global Campaigns and PMM on launch amplification.

Additional Responsibilities

• Paid Social Campaign Ownership — Own paid social strategy, budget, and execution across Linked In Campaign Manager, X Ads, and You Tube. Optimize for awareness, engagement and subscriptions, run A/B tests, and execute Thought Leader Ads that amplify executive content.
• Blog & You Tube as Content Destinations — Partner with Editorial/Web to strengthen the blog as a hub connecting campaigns, channels, and audiences, manage content calendars, and design blog-led content journeys. Partner with Video to support You Tube growth through packaging and promotion.
• Executive, Employee & Ecosystem Amplification — Scale the Executive Voices program by partnering with Box executives to build their personal brands through white-glove support — social listening, comment suggestions, Linked In post drafting, and newsletter guest authoring. Activate employee advocacy programs and coordinate amplification campaigns with partners and customers.

• 5+ years in social media management, digital marketing, or audience development — ideally within a high-growth B2B tech or media brand.
• Proven track record of growing social and other owned audiences, and building multi-channel programs that generate awareness and drive pipeline.
• People management experience or demonstrated ability to lead through influence and coach others.
• Hands-on paid social experience across Linked In, You Tube/Google and X — including budget management, campaign optimization, and conversion tracking.
• Exceptional copywriting skills — able to distill value props into thumb-stopping social copy across platforms.
• We are an AI-first company. This means you approach your work with a growth mindset and leverage AI to help make faster, smarter decisions that 10X your impact at Box.

• Experience amplifying editorial content (newsroom, blog, research) vs. only demand-gen campaigns.
• Experience with video content optimization and paid video campaigns on You Tube and Linked In.
• Knowledge of SEO, GEO/AEO, and content discoverability in AI assistants.
• Experience managing executive Linked In profiles or ghostwriting for senior leaders.
• You Tube channel growth experience — understanding of thumbnails, retention…