Sr. Director, Regional Marketing

Overview

Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding, valued at over $1.7 billion, and more than 650 customers (including 40% of the Fortune 100), Alation is leading the way in helping organizations unlock their full potential.

By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.

Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results together. This role blends global consistency with local market creativity, connecting regional execution directly to Alation’s mission: enabling organizations to use trusted data to power responsible AI. We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!

• Lead, coach, and mentor a global team of five Senior Regional Marketing Managers across AMER, EMEA, and APAC.
• Build a culture that reflects Alation’s values:
  Raise the Bar, Move with Urgency, Win Through Results, Build Exceptional Teams, and Act Like the Owner You Are.
• Set the vision, operating model, and performance bar for global regional and performance marketing.
• Translate global go-to-market strategy into regional execution that fuels predictable, scalable pipeline growth.
• Act as the senior bridge between regional marketing, corporate marketing, and sales leadership to ensure unified direction and execution excellence.

• Own the global integrated campaign strategy, from concept through execution, optimization, and scale.
• Define how field, ABM, demand, and performance marketing programs work together to drive pipeline creation, acceleration, and efficiency.
• Partner with Product Marketing to shape campaign narratives around data intelligence, governance, AI-readiness, and AI agents.
• Lead a performance-driven marketing model, optimizing paid, digital, ABM, events, and partner channels to maximize conversion, velocity, and ROI.
• Hold direct accountability for global campaign and channel performance, ensuring disciplined execution with room for regional optimization.

• Translate global GTM and campaign strategy into regionally relevant programs aligned to market maturity and buying behavior.
• Own senior-level alignment with regional Sales leadership, ensuring shared accountability for pipeline creation and acceleration.
• Establish global frameworks for joint planning, territory strategy, and campaign follow-through.
• Partner with ecosystem and cloud providers (Snowflake, Databricks, AWS) to co-market data and AI solutions that extend Alation’s reach and relevance.
• Foster a high-performing, insight-driven marketing culture that thrives on experimentation and accountability.

• Define and own global success metrics across SQL, SAL, pipeline contribution, velocity, CAC efficiency, and ROI.
• Partner with Marketing Operations to drive advanced attribution, funnel analysis, and performance reporting.
• Use performance data to continuously refine channel mix, regional investment strategy, and campaign prioritization.

• Manage the global regional marketing budget, optimizing OPEX and MDF for maximum pipeline return.
• Forecast and report spend efficiency and ROI transparently, acting as a data-driven steward of growth investments.
• Model Alation’s ownership mindset—balancing strategic impact with operational discipline.

• Build strong partnerships with regional sales and customer success leaders, driving shared accountability for pipeline and revenue.
• Establish global frameworks for joint planning, alignment sessions, and executive visibility into marketing impact.
• Serve…