Director, Regional Marketing

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Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.

As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed.

Joining Alation means being part of a winning team shaping the future of AI‑powered data intelligence. We move fast, think big, and deliver results together.

Alation helps enterprises harness data and AI with trust and intelligence. As the Director, Regional Marketing, you’ll lead a global team driving pipeline impact through regional strategies that amplify Alation’s data intelligence and AI product story.

This role blends global consistency with local market creativity, connecting regional execution directly to Alation’s mission: enabling organizations to use trusted data to power responsible AI. We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!

• Lead, coach, and mentor a global team of five Senior Regional Marketing Managers across AMER, EMEA, and APAC.
• Build a culture that reflects Alation’s values:
  Raise the Bar, Move with Urgency, Win Through Results, Build Exceptional Teams, and Act Like the Owner You Are.
• Translate global go‑to‑market strategy into regional execution that fuels predictable, scalable pipeline growth.
• Act as the senior bridge between regional marketing, corporate marketing, and sales leadership to ensure unified direction and execution excellence.

• Develop and scale a unified global field and ABM framework that positions Alation as the trusted foundation for AI‑readiness, governance, and data intelligence.
• Partner with Product Marketing, Demand Generation, and Sales to localize messaging around data governance, cataloging, AI Agents, and data quality solutions.
• Guide regions in executing integrated, multi‑channel campaigns—digital, events, paid media, and ABM—anchored in Alation’s value to both data and AI leaders (CDOs, CIOs, CAOs).
• Elevate campaign storytelling to connect business outcomes—trust, compliance, speed—with AI innovation.

• Oversee regional activation of global and local initiatives, balancing global consistency with localized creativity.
• Champion best practices in Sales collaboration: shared pipeline planning, joint territory strategy, and disciplined follow‑up.
• Partner with ecosystem and cloud providers (Snowflake, Databricks, AWS) to co‑market data and AI solutions that extend Alation’s reach and relevance.
• Foster a high‑performing, insight‑driven marketing culture that thrives on experimentation and accountability.

• Establish global standards for pipeline attribution and campaign performance (SAL, SQL, pipeline contribution).
• Partner with Marketing Operations to surface actionable insights on channel ROI, conversion velocity, and regional efficiency.
• Continuously refine campaign and budget allocation using performance data and predictive analytics.

• Manage the global regional marketing budget, optimizing OPEX and MDF for maximum pipeline return.
• Forecast and report spend efficiency and ROI transparently, acting as a data‑driven steward of growth investments.
• Model Alation’s ownership mindset—balancing strategic impact with operational discipline.

• Build strong partnerships with regional sales and customer success leaders, driving shared accountability for pipeline…