Senior Manager, Demand & Field Marketing

WHO WE ARE

Seagull Software, LLC, is a global leader in real‑time, item‑level visibility and label management solutions, dedicated to powering the world’s most complex supply chains with innovative tools for traceability, authentication, and automated inventory management. Our Bar Tender™️ platform enables businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for over 100 billion unique identifiers each year.

Leveraging the Mojix™️ high‑security, scalable SaaS traceability platform, Seagull delivers end‑to‑end intelligence, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk. Learn more at

This position is hybrid at our headquarters in Redmond, Washington. You must be a local candidate.

You are a results‑driven marketing leader with deep expertise in global demand generation, digital marketing, and field marketing execution across multiple regions. You thrive as a player‑coach, balancing strategic oversight with hands‑on execution. You understand how to build integrated, multi‑region campaigns that fuel pipeline, accelerate revenue, and support a global sales and partner ecosystem.

You excel at building and empowering high‑performing teams, aligning cross‑functional stakeholders, and continually optimizing programs to exceed pipeline and revenue targets. You are energized by leading on a global stage — and building scalable programs that work across cultures, channels, and customer segments.

You will lead the team responsible for delivering scalable, measurable pipeline impact across North America, EMEA, APAC, and with expansion into additional regions in 2026. You will own the global demand generation strategy, coach regional field/demand managers, and orchestrate end‑to‑end marketing program execution across digital, events, partners, and product marketing.

• Lead and expand a global team of demand generation and field marketing professionals across North America, EMEA, and APAC (with LATAM planned for 2026).
• Build the global demand generation strategy aligned to sales goals, regional priorities, and company‑wide growth objectives.
• Serve as the connective tissue between regional marketing, product marketing, creative/brand, sales, SDR/BDR, and Rev Ops.

• Own the planning and execution of integrated marketing programs that drive awareness, engagement, pipeline, and revenue worldwide.
• Guide regional teams in executing multi‑touch marketing initiatives using digital, email, paid media, webinars, industry events, and strategic partnerships.
• Drive consistency, scalability, and best practices across all regions to create a unified global marketing engine.

• Oversee marketing automation, lead nurturing, and customer journey workflows to continually increase lead quality and conversion.
• Optimize marketing operations to improve attribution, reporting, data hygiene, segmentation, and funnel performance.
• Implement A/B and multivariate testing to optimize channel performance and messaging.

• Collaborate with Product Marketing and Content Team to ensure strong, compelling content across all funnel stages — including landing pages, email nurture, webinars, case studies, and thought leadership.
• Provide sales teams and partners with the right programs, campaigns, and materials to accelerate deals and renewals.

• Set global KPIs and pipeline targets; evaluate performance rigorously and objectively.
• Provide ongoing insights and recommendations to improve ROI, campaign performance, and regional execution.
• Build dashboards and reporting frameworks to drive transparency, accountability, and continuous improvement.

• 7–10+ years of progressive experience in B2B demand generation, field marketing, or digital growth roles, including global team leadership.
• Proven success building and scaling pipeline‑generating programs that support enterprise sales, partner channels, and…