Senior Finance Business Partner - Marketing & Loyalty

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

We’re looking for a Senior Finance Business Partner to join our dynamic Finance team. In this high-impact role, you’ll work closely with senior leaders within our Marketing and Loyalty teams to provide insightful financial analysis and strategic guidance that drives performance and supports key decision-making.

You’ll operate as a trusted advisor to senior stakeholders, translating complex data into clear, actionable insight. With loyalty and marketing investment forming a key part of the role, you’ll help shape how we measure effectiveness, evaluate trials and tests, and ensure spend delivers tangible commercial and customer outcomes. This is a role for someone confident operating in ambiguity, able to challenge constructively and drive value in complex, fast-moving environments.

As Halfords continues to evolve, this role offers a genuine opportunity to make a lasting impact. With significant change underway across Finance and the wider business, you’ll help redefine how finance partners with marketing and commercial teams, influencing strategy, improving decision-making and shaping future ways of working in an organisation committed to positive transformation.

• Act as a trusted Senior Finance Business Partner to key senior stakeholders, providing strategic and operational financial support.
• Deliver first-class business partnering across various functions, building strong relationships and influencing decision-making at all levels.
• Lead and develop a small team of finance professionals, including prioritising workload, setting aligned objectives, and supporting their ongoing growth and performance.
• Take ownership of controllable cost management across relevant business areas, ensuring accurate month-end reporting, strong financial governance, and effective cost control.
• Lead the planning and delivery of annual budgets and quarterly forecasts, identifying risks and opportunities, and ensuring alignment with wider business strategies.
• Monitor business performance through regular KPI reviews, providing actionable insights and highlighting areas for improvement.
• Conduct rigorous financial evaluations of trials, tests, and business initiatives, using both financial and non-financial metrics to deliver clear recommendations.
• Support investment decisions through the preparation of business cases and appraisals and ensure effective tracking of capital and operational expenditure for key strategic initiatives.

• Qualified accountant (ACCA, CIMA, ACA or equivalent).
• Experience in a fast-paced environment, partnering closely with Marketing functions.
• Demonstrated success in a senior commercial finance or business partnering role, with a strong track record of delivering impact and driving performance.
• Excellent communication and presentation skills, with the confidence and credibility to influence and challenge stakeholders at all levels.
• A proactive, results-oriented mindset with strong resilience, adaptability, and a commitment to continuous improvement.
• Strong analytical skills with the ability to interpret complex and high-volume data to deliver meaningful insight and…