Business Development Manager

Role Overview

The Business Development Manager will drive the growth of AI PC products within the Consumer and Small & Medium Business (SMB) segments. This role focuses on executing strategic marketing initiatives, building partnerships, and managing programmes that enhance sales performance and customer loyalty.

• Develop and implement strategies to increase AI PC product adoption among Consumer & SMB customers.
• Identify new business opportunities and drive revenue growth through targeted campaigns and partnerships.

• Partner with HP Store traffic teams, HP MML Marketing & PR, and Partner marketing teams to maximise campaign impact.
• Collaborate with country teams to deliver comprehensive 4P (Product, Price, Place, Promotion) marketing plans.
• Ensure alignment with global and regional objectives while tailoring strategies for local market needs.

• Analyse market landscape to ensure HP Store remains competitive, including versus HP in retail and versus our competitors.
• Understand market sizing, product configurations, price points, and channel performance. Identify what is working and why.
• Provide actionable insights to inform product positioning and promotional strategies.

• Establish and nurture affiliate partnerships within the SMB ecosystem to expand reach and influence.
• Negotiate and manage agreements that drive mutual growth and value.

• Oversee Partner-funded headcount in contact centres, ensuring governance and performance of Sales Representatives.
• Monitor KPIs and implement continuous improvement initiatives for programme effectiveness.

• Develop a roadmap of propositions and enhancements for the HP Store loyalty programme – HP Advantage for Business.
• Drive engagement and retention through innovative offers and benefits tailored to SMB customers.

• Proven experience in business development or sales within the technology sector
• Strong understanding of marketing principles, including 4P execution.
• Analytical mindset with ability to interpret market data and trends.
• Excellent relationship-building and negotiation skills.
• Programme management experience, including governance and performance tracking.
• Familiarity with loyalty programmes and customer engagement strategies.