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Area Sales Manager

Job in Reading, Berkshire, RG1, England, UK
Listing for: SER Limited
Full Time position
Listed on 2026-03-05
Job specializations:
  • Sales
    Sales Manager, Industrial Sales, B2B Sales, Sales Engineer
Salary/Wage Range or Industry Benchmark: 60000 - 65000 GBP Yearly GBP 60000.00 65000.00 YEAR
Job Description & How to Apply Below

Area Sales Manager
Machine Tools
South of the UK
£60,000 - £65,000 Basic Salary OTE £100,000+

We are working with a leading supplier of high-quality machine tools and automation solutions across the UK and Ireland who are looking to appoint an experienced Area Sales Manager to cover the South of the UK.

With over 60 years of industry expertise, the company partners with world-renowned manufacturers to deliver cutting-edge solutions to sectors including automotive, aerospace, medical and precision engineering. They are best known for representing a wide range of premium brands alongside a growing and innovative product portfolio.

The Opportunity

This is an excellent opportunity for a driven sales professional to manage and develop a territory, selling high-value machine tool solutions to a wide range of industries.

You will be responsible for building strong customer relationships, managing long and consultative sales cycles, and delivering tailored manufacturing solutions to clients across multiple sectors.

The Role
  • Selling machine tool and automation solutions across the South of the UK

  • Targeting sectors including Aerospace, Industrial, Energy, Medical and Transport

  • Managing long sales cycles (6-12 months) with a consultative approach

  • Achieving and exceeding an annual sales target of circa £3m

  • Developing new business opportunities while nurturing existing accounts

  • Using Hub Spot CRM to manage pipeline and sales activity

  • Occasional international travel to Germany and Spain for training and manufacturer visits

What We're Looking For
  • Proven experience selling Machine Tools, CNC Machines, or similar Capital Equipment

  • Demonstrated success managing long sales cycles and high-value deals

  • Strong commercial awareness and relationship-building skills

  • Experience using CRM systems (Hub Spot preferred)

  • A proactive, adaptable and ambitious sales professional

  • Willingness to travel across the South of the UK and occasionally internationally

Package
  • £60,000 basic salary

  • OTE £100,000+ (uncapped commission)

  • Car allowance

  • Performance bonuses

  • Private medical cover

  • Enhanced pension scheme

  • 25 days holiday + bank holidays

If you're an experienced capital equipment sales professional looking to join a respected and growing organisation within the machine tools sector, we'd love to hear from you.

SER-IN

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