Regional Account Manager

Principal Talent Partner | Connecting On-Trade Commercial Talent with Drinks Businesses 🍻

Join a fast‑growing, trend‑leading low‑and‑no‑alcohol brand that’s transforming hospitality across the UK. This is a chance to be part of a founder‑led, high‑energy business that moves fast, values ownership, and backs people who bring ambition, energy, and ideas. You’ll have real autonomy, a strong voice in how the brand grows in your territory, and the opportunity to build something meaningful with a team that cares about doing things the right way.

Direct message the job poster from Advocate Group

The Role:

We’re looking for a Regional Account Manager to own the Reading and Oxford territory and drive growth across premium on‑trade venues. This is a new, business‑focused role, giving you the chance to shape how the brand is stocked and represented in independent bars, restaurants, and smaller hospitality groups.

You will:

• Prospect, pitch, and win new accounts across your territory’s premium on‑trade.
• Build and manage a high‑quality pipeline, converting leads into listings through confident, relationship‑led selling.
• Own your territory, ensuring strong visibility and excellent in‑venue execution (menu placement, staff engagement, point‑of‑sale).
• Collaborate with wholesalers and distributors to unlock scalable distribution and accelerate growth.
• Track performance in CRM and feed back market insights to influence brand strategy.

About You:

• 2–4​—plus years’ experience in on‑trade field sales, ideally in premium drinks.
• Proven success in winning new business – educes on the chase and closing deals.
• Strong knowledge of જુ Reading/Oxford hospitality scene and confidence in premium venues.
• Highly organised, autonomous, and disciplined in managing your territory.
• Living in or near the Reading/Oxford area.

Extra points if you:

• Have experience working with wholesalers or RTM partners to drive growth.
• Already have a network in Reading/Oxford hospitality.
• Are high‑energy, commercially aware, and passionate about the low/no Affiliate category.
• Competitive base salary + performance bonus.
• Equity options to share in они business upside.
• Expenses covered for travel and entertaining, plus company laptop and phone.
• Real autonomy and opportunity to shape the brand in your territory.
• Work in a high‑energy, ambitious team that rewards results.

If you’re ambitious, competitive, and ready to make your mark in the Reading/Oxford premium on‑trade, this is your chance to join a trend‑setting low‑and‑no‑alcohol brand and unlock your unlimited potential.

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

📞Call:

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation,>