Sales Lead​/Head of Sales

Brand Nudge is the leading Retail Data and Intelligence platform supporting some of the World’s biggest blue chips such as Nestle, Reckitts and Kimberly Clark. We’re scaling fast, and are looking for a Sales Lead / Head of Sales to build and lead our end-to-end new business engine across the UK and globally.

This is a career-defining opportunity for an ambitious, commercially-minded sales leader who thrives in high-growth environments and wants to shape the strategy, build the motion, and win meaningful enterprise relationships in the retail and CPG/FMCG ecosystem.

You’ll be the driving force behind Brand Nudge’s outbound and new business performance: crafting compelling messaging, creating scalable sales motions, converting pipeline, and helping define our next phase of growth across products, verticals and international markets.

The Opportunity

This role is ideal for someone who can build, run, and optimise a modern B2B SaaS sales engine and can lead from the front while laying the foundations for scalable, repeatable growth.

You’ll operate at a senior level, influencing and engaging C-suite stakeholders, while also staying close to the detail: outreach, messaging, qualification, pipeline management, and conversion. It’s a hands on role where you will need to combine both strategy and personal execution.

Key Responsibilities

Build & Execute a Scalable Sales Engine

* Design and deliver a high-performing end-to-end outbound and new business sales motion

* Create scalable prospecting systems across channels: email, Linked In, cold calling, partnerships, events and strategic outreach

* Own pipeline generation and closing performance, creating a clear and measurable route to revenue growth

* Implement robust sales process, forecasting discipline and reporting cadence

Value Proposition & Messaging Mastery

* Craft and refine compelling value proposition, positioning and outbound messaging

* Continually test, optimise and improve conversion across outbound sequences

* Translate Brand Nudge’s product strengths into clear business outcomes for retail and CPG audiences

Strategic Growth & Market Expansion

* Develop go-to-market plans and design team structures and recruitment strategies for new verticals, new products and overseas markets

* Identify emerging opportunities, partnerships and routes to market

* Provide market intelligence to support growth strategy and product direction

Exec-Level Engagement

* Engage and influence senior decision-makers: commercial, digital, pricing, category, ecommerce and insights leaders

* Run high-impact discovery, consultative sales and commercial negotiation

* Build trusted relationships and position Brand Nudge as a strategic partner

Cross-Functional Collaboration

Work closely with Product/Development to share market insight and influence the product roadmap

Proactively drive Upsell and Cross Sell Opportunities within existing customers through best in class collaboration with highly skilled CS team

Collaborate with Customer Success to ensure learning loops between retention, expansion and acquisition

Promote Brand Nudge’s collaborative, supportive culture while building a high-performance commercial function

Leadership (Desired)

Lead, mentor, and line manage high-performing sales teams as we expands

Build a results-driven culture, underpinned by collaboration, coaching, and shared accountability

What We’re Looking For

Essential Experience

* Proven experience in building and executing an end-to-end sales engine, including outbound motion design and pipeline creation

* Track record of building pipeline without relying on inbound leads

* Strong ability to develop outbound strategies and execute across email, Linked In, cold calling and multi-touch sequences

* Strong strategic thinking: ability to design scalable sales processes, prioritise markets, and refine target segments

* Deep experience in consultative B2B selling and ability to operate at exec and C-suite level

* Strong ability to craft and refine value proposition messaging and continuously improve outbound effectiveness

* Highly structured, methodical approach to sales - with strong process discipline and attention to detail

* Experience with…