Regional Account Executive

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Join the world of Pepsi Co Impulse sales, where you will work hand in hand with your customers to grow their business and make a real impact. Your innovation, problem solving and entrepreneurial spirit will be utilized to the fullest; where in this fast paced and ever changing environment, we can go from idea to implementation in a matter of days.

“I’m proud of just how agile and resilient we are as a team. These last few months have really reflected our ability to be malleable, and we’ve used our wide breadth of customer base to our advantage.” AFH team member.

“…the diversity in customers, especially in AFH; QSR, Licensed, Catering, Travel, Hotels, Education, Hospitals, Wholesalers (RTM), the list is endless!” AFH New Business NAM

Reports to:

Food service Customer Business Manager. Main accountability:
Manage a portfolio of independent Food service/Wholesale accounts in an extremely competitive marketplace. Accountable for the overall growth and development of these accounts through an entrepreneurial forward‑thinking approach which drives share, revenue and profit across Pepsi Co brands. Full autonomy in working and supporting the day‑to‑day business of these accounts utilizing numerous sales and share reports to highlight our strengths and development areas within your territory as well as having a key understanding of our competitors and what they are doing in this highly challenging channel.

Out‑based:
Region one North England & Scotland. Percent Travel: 75%.

• Support delivery of Snacks & Nutrition AOP across Food service channel (measured by , /KG, MC & Share)
• Execute sub channel “customer value offers” (CVO) with your accounts, sales executive and tele‑sales teams.
• Deliver sustainable growth across all business units in the RTM channel through the execution of key National and locally agreed promotional plans.
• Execute the RTM strategy, working across a diverse customer base with the aim of growing our core business and expanding our brand footprint.

• Day‑to‑day account responsibility for Region one North Food service territory including but not limited to implementation of JBPs, delivering CPIs and landing key growth initiatives with the objective of delivering market share growth.
• Be responsible for building key working relationships which ensure we strive to be a true world‑class customer engagement route‑to‑market partner.
• Work alongside New Business team to identify new business leads which deliver incremental opportunity across the Pepsi Co brand portfolio.
• Work with the rest of the Food service and wider RTM team to co‑create best practice and contribute towards the design of the sub‑channel strategies and playbooks.
• Collaborate with finance to build commercial proposals which deliver profitable NRR to our business.
• Feed into and own your components of the RTM scorecard, own tracking and course correction with customers and depots as required.
• Set up, attend and support trade shows and customer Rara days across the RTM channel.
• Manage and develop cross‑functional relationships both internally and externally (Shopper Marketing, Customer Insights, Supply, Marketing, Customer Profitability, Finance & Credit Control, Marketing, Field Teams) to devise, improve and implement a sales plan to improve PUK & external customer joint businesses.

• Success in a commercially challenging role.
• Ability to build internal & external relationships to deliver a collaborative business.
• Commercial awareness – be comfortable understanding and building plans around a PUK & Customer P&L.
• Strategic thinking.
• Strong drive for results with a desire to succeed in an entrepreneurial culture.
• Influencing and negotiation skills: ability to drive agenda within both customer and Pepsi Co environment.
• Autonomous leadership of customer management & engagement.
• Well‑developed analytical skills, combined with strong IT skills, including proficiency in Excel and PowerPoint.
• Experienced and proven organisation and prioritisation skills.

• Challenging environment
• Internal & external pressure
• Complex internal agenda
• Ambiguity
• Challenging account contacts

For certain roles, we may ask you to declare any unspent criminal convictions in accordance with the Rehabilitation of Offenders Act 1974 at a later stage in the recruitment process and prior to any offer of employment being made. This information will be treated in strict confidence and considered only in relation to your suitability for the role.

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