Marketing Specialist I & APAC; m​/f​/d

Job Description

The

LOCATION:

Reading, UK

We are looking for a Marketing Specialist UKI & APAC (m/f/d) with strong experience in B2B channel marketing within the IT or technology sector.

This role is not only about, but focused on driving marketing initiatives through and with our channel ecosystem – including distributors, resellers and strategic partners. You will work closely with Sales and Channel teams to plan and execute partner‑driven marketing activities that generate pipeline and strengthen partner engagement.

We are looking for a marketing generalist with hands‑on experience in channel marketing, partner activation and field marketing, who understands how indirect sales models work and how marketing supports revenue through partners.

• Channel & Field Marketing (Primary Focus)
• Develop and execute regional channel marketing plans aligned with UKI & APAC sales and channel priorities
• Drive partner marketing programs with distributors, resellers and strategic partners
• Support joint marketing planning with key partners (campaigns, events, co‑marketing initiatives)
• Manage MDF usage in alignment with regional channel priorities (where applicable)
• Enable partners with relevant campaign materials and messaging
• Work closely with Channel and Sales teams to activate partner‑led demand generation initiatives
• Coordinate local execution of global campaigns through the channel ecosystem
• Support field marketing initiatives including partner events, round tables and customer activities
• Align closely with SDR and Sales teams to ensure lead follow‑up and pipeline visibility

• Adapt global campaigns and assets for field and partner use
• Coordinate production of partner‑facing marketing materials and event collaterals
• Collaborate with internal stakeholders to ensure brand and messaging consistency
• Work with selected external vendors and publishers where relevant
• Support basic tracking and reporting of marketing activities

• Manage regional marketing budgets and POs related to channel activities
• Ensure structured documentation of activities and partner engagement

• 3+ years of experience in B2B channel marketing, preferably in IT, cybersecurity, or technology
• Proven experience working with distributors, resellers and partner ecosystems
• Strong understanding of indirect sales models and how marketing supports partner‑driven revenue
• Experience collaborating closely with Sales and Channel teams
• Hands‑on experience in executing partner campaigns, events and co‑marketing activities
• Experience in a fast‑paced, growth‑oriented technology environment
• English – native or fluent
• (Digital marketing experience is not the core focus of this role.)

• Strong stakeholder management skills
• Structured, proactive and execution‑oriented working style
• Ability to manage multiple partner initiatives simultaneously
• Commercial mindset with strong business understanding
• Excellent communication skills
• Willingness to travel within the region

Interested? Apply now via our online applicant portal!

If you have any questions about the position or application process, our Talent Acquisition team is happy to assist.

Matt Krajnik
IGEL Technology GmbH
Green Park, 100 Longwater Avenue
Reading, Berkshire
RG2 6GP
, United Kingdom

Please note that we are unable to hire applicants residing in countries outside our legal entity countries. Please note that IGEL does not currently have a sponsorship license and is regrettably unable to offer sponsorship.

We celebrate tolerance and diversity, and we are committed to building teams that represent a variety of backgrounds, skills and perspectives. IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.