More jobs:
Channel Marketing Executive
Job Description & How to Apply Below
* Procure and assimilate consumer behavior into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans
* Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru.
* Anticipate and discover competitor’s activities, and adjust retail marketing programs to counter.
* Work with subsidiaries to analyze the partner’s existing marketing capabilities in order to recognize and execute on specific local needs
* Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends.
* Gather and synthesize data from retailer partners, and industry resources to form actionable learnings and tactics.
Marketing Planning
* Work with subsidiaries to help create medium and long-term execution plans in line with seasonal plannning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons
* Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support
* Drive creation and review of key ROB processes within sub region
* Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market.
Marketing Execution
* Drive subsidiary execution & seamless integration between Category, Sales & Retail Services
* Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing
* Provide product and marketing expertise while optimizing for the subsidiaries objectives in order to increase partner trust
* As necessary, translate category management plans for subsidiaries, and coordinating marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labor & training, and Digital) to drive successful execution of retail programs, training, promotions, and events.
* Use results of analysis to learn from execution success and failures and share this with subsidiaries
Business Operational Excellence
* Work with subsidiaries to maintain budgets and maximise ROI
* Demonstrate creativity and entrepreneurial behavior while staying on strategy
* Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital.
* Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products
Experiences
Required:
Education, Key Experiences, Skills and Knowledge:
* Marketing/Business Bachelors Degree– MBA preferred
* 4+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
* Proven success at marketing and execution planning – particularly with Consumer Technology products
* Strategic business planning
* Executive & Intercultural communication skills
* Strong partner relationships
* Cross group collaboration
* Forward looking and strategic thinking
* New product launch experience
* Leading and thriving in ambiguity
* Strong coach and teacher of others
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×