Retention Specialist - SMARTY

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

• Work with the CVM Lead to achieve SMARTY’s retention aspirations. Help create commercial programmes and tactical activity– predominantly through base management - to achieve commercial goals in an on-brand SMARTY way:
  Simple, honest mobile.

• Help to create and coordinate SMARTY’s retention performance. Report performance to all key stakeholders.
• Work collaboratively with CRM to create compelling, on-brand base management plans.
• Manage the in-life retention performance of key programmes:
  Lifecycle comms, Reboxed, Next Best Offer, reactivations, Bedrock. Including in-flight and strategic changes to key programmes to optimise performance.
• Uncover, analyse and report on the key reasons why customers leave SMARTY. And work with the CVM Lead to create plans to reduce churn for these reasons.

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.

• Prior experience in a commercial / P&L role or CRM role
• Numerate individual who can create complex business cases, map out detailed forecasts and report complex results
• Strategic thinker who can execute the now and plan for the future.
• Previous experience of working with customer bases and understands the importance of CVM & CRM
• Has worked closely with a Marketing CRM team, or has prior experience in Marketing/CRM
• Experience of managing propositions/products in-life, optimising and monetising them
  .

• Help to create and coordinate SMARTY’s retention performance. Report performance to all key stakeholders.
• Work collaboratively with CRM to create compelling, on-brand base management plans.
• Manage the in-life retention performance of key programmes:
  Lifecycle comms, Reboxed, Next Best Offer, reactivations, Bedrock. Including in-flight and strategic changes to key programmes to optimise performance.
• Uncover, analyse and report on the key reasons why customers leave SMARTY. And work with the CVM Lead to create plans to reduce churn for these reasons.