Senior Brand Manager - Beverages

Senior Brand Manager - Beverages Only Marketing Jobs
• Reading, England, United Kingdom

Pepsi Co is one of the world’s leading food and beverage companies, serving more than 200 countries and territories around the world. With over 20 global mega brands, we have a reputation for strong brand marketing expertise. At Pepsi Co, marketing is as much about sharp commercial thinking as it is creativity, and we are proud to be home to some of the best marketers in the world.

We have an exciting opportunity for a talented Senior Brand Manager to join us as we accelerate the growth of our successful Beverage portfolio in the GB market, including brands such as Pepsi, Rockstar, Lipton Ice Tea & Gatorade. You’ll be joining the team at an exciting phase of our portfolio’s development, with an opportunity to lead breakthrough marketing plans that continue to deliver penetration growth.

As Senior Brand Manager you’ll play a pivotal role and be responsible for supporting the Marketing Leadership to create and execute brand strategy for GB, working in collaboration with our agencies and bottling partner, Carlsberg-Britvic. You will need to be experienced in working in a matrix organisation with a very collaborative approach and strong organisational skills, to deliver against strategic objectives.

This position will lead the execution of the 2026 annual plans, encompassing high-impact brand campaigns and immersive consumer experiences, in collaboration with leading agencies. You’ll leverage robust consumer insights to identify key category drivers and overcome barriers, ensuring sustained market share growth for our brands.

You will bring proven experience operating within a complex matrix organization, demonstrating a highly collaborative mindset and exceptional organizational capabilities to drive seamless execution and stakeholder alignment.

• Deliver brand growth strategy in robust local brand platforms, working closely with insights to understand key drivers and barriers of the brand and category
• Deliver brand campaigns and initiatives, leading the work streams for OOH, social, experimental, digital and PR.
• Work closely with our bottling partner, to ensure shopper and trade customers have full end‑to‑end plans.
• Manage A&M budget, for your campaigns, ensuring most efficient budget deployment, to unlock brand opportunities across the year.

• Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns
• Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
• Commercially savvy – knowing the commercial basics to work independently with the Carlsberg Britvic brand managers
• Project management – proven track record of managing multiple projects in a fast moving and ever-changing environment (ideally FMCG) with maturity and foresight to cope with input and changes.
• Experience of engaging and leading cross‑functional teams, internal and external partners
• Leading external agencies to develop and deliver winning marketing plans & content

• Proactive approach and can‑do attitude - a real self‑starter with the ability to manage multiple complex and hands‑on projects. Strong bias to action with proven track record to overcome challenges and issues
• Innovative / curious / comfortable challenging status quo & bringing creativity to problem‑solving.
• Fluent in digital & social media, displaying passion to ensure our brands are connected into cultural conversations.
• Collaborative and ONE TEAM approach - high‑capacity leadership to influence others, encourage teamwork, and build strong relationships to get things done.
• Excellent communication skills - engage and influence stakeholders, with an aptitude to galvanise teams and get buy in across organisation.
• Demonstrates a sense of passion, enjoyment and pride about their work to inspire others
• Time management – strong time management skills and ability to prioritise & focus to get things done fast

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical…