External Communications Officer; FTC

External Communications Officer (12 months FTC)

Join to apply for the External Communications Officer (12 months FTC) role at Primark
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Because we strive to put people first. Culture, our way. People and Culture t’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

Our team has created a workplace of inspiration and growth. Be a part of building an inclusive and empowering culture, where every colleague’s unique abilities are recognised and celebrated. Collaborate with a team committed to the wellbeing of our workforce and define what it means to work at Primark.

• Act as a core member of the UK external communications team, leading press office activities by managing media enquiries, drafting statements and mitigating reputational risks.
• Support UK communications campaigns and announcements, including store openings, partnerships and sustainability initiatives, ensuring consistent and impactful messaging.
• Facilitate and manage broadcast opportunities and filming requests in stores, coordinating with internal teams to deliver smooth execution.
• Conduct media monitoring and coverage analysis, providing insights and supporting research tasks to inform communication strategies.
• Create high‑quality media materials, including press releases, statements, Q&A documents, website and Linked In content, ensuring alignment with brand tone and objectives.
• Build strong relationships with internal stakeholders across Corporate Affairs, Brand & Marketing, Fashion Comms and Product teams, while collaborating with Customer Service and Social Media teams to address issues and protect brand reputation.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Healthcare, pension and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy five more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre and a subsidised cafeteria.

• Minimum 3+ years’ experience in communications for a consumer-facing brand or PR agency, ideally within Retail, Fashion or FMCG sectors, with proven media‑facing expertise.
• Strong press office experience, including managing media enquiries, advising stakeholders and drafting accurate, timely responses under pressure.
• Excellent written and verbal communication skills, with the ability-reading content and maintaining composure in fast‑paced environments.
• Highly organised and deadline‑driven, capable of prioritising multiple tasks effectively while collaborating across cross‑functional teams.
• Proficient in social media tools, media monitoring and reputation tracking, with solid IT skills in MS Word, Excel and PowerPoint; experience with Canva is a plus.
• Strong interpersonal skills and a positive, can‑do attitude, able to build relationships across the business and work collaboratively while demonstrating resilience and professionalism.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues. Our values run through everything we do. In essence, we’re caring and always strive to put people first. We’re also dynamic, bravely pushing boundaries to stay ahead. And finally, we succeed together.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey – extended time or breaks between online assessments, a sign language interpreter, mobility access or assistive technology – please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

Primark promotes equal employment opportunity, strives to create an inclusive workplace where people can be themselves, access opportunities and thrive together. If you require extra support at any stage of the selection process, please get in touch with our team at