Senior Digital Acceleration Manager

Your mission

In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy

• Develop the local marketing strategy
• Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
• Ensure correct adaptation of the brand / franchise image and values locally
• Adapt customer / health professional profiles targeted by the brand / franchise / product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
• Contribute to defining the brand / franchise global strategy by providing feedback on local market needs
• Develop / contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
• Measure the performance of omni-channel marketing action plans and propose plans for improvement
• Draw up and ensure budget and key performance indicator monitoring for the department / area
• Lead and supervise the team. Develop skills and manage performance, at an individual and collective level