Senior Marketing Strategist

About Blend

Blend is a Hub Spot Diamond Partner and globally recognised as the leading Hub Spot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth.

We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement.

We’re looking for a Senior Marketing Strategist who can think across the entire buyer journey. Someone who brings equal parts analytical rigour and creative intuition. Someone with strong commercial instincts and genuine empathy for clients.

This role sits at the intersection of strategy, technology, and client relationships. You’ll lead strategic engagements, shape how we deliver value to retained clients, and help us continue raising the bar on what “strategy” means at Blend.

You’ll join during an exciting period of growth as we scale operations and expand into new markets.

At the core of this role is developing and executing demand generation strategies for our clients. You’ll analyse performance data, identify opportunities, and translate insights into actionable plans that drive measurable results. This work spans three interconnected areas:

Building awareness and generating interest before buyers actively search.

• Advise on brand positioning, messaging hierarchies, and thought leadership approaches
• Develop content marketing strategies that position clients as category leaders
• Lead Linked In Ad campaign strategy and creative ideation. Shape organic social distribution strategies that amplify reach and engagement
• Partner with creative teams to ensure content aligns with strategic intent

Engaging buyers who are actively researching solutions.

• Lead website strategy projects – from kick‑off through to handover
• Develop conversion‑driven information architecture and user journeys
• Conduct keyword research to inform SEO and AEO targeting at page level
• Shape paid media strategies and advise on campaign architecture
• Review design and content outputs to ensure strategic alignment

Turning engaged prospects into pipeline and revenue.

• Advise on marketing automation architecture and lead nurturing workflows
• Support sales enablement strategy and content planning
• Support CRM configuration to ensure data structures support growth
• Identify conversion triggers and optimisation opportunities across the funnel

For our retainer clients, you’ll provide ongoing strategic value:

• Conduct UX, content, SEO, and CRM audits with actionable recommendations
• Analyse performance data to surface insights and inform strategic direction

• Deliver hands‑on work: keyword plans, conversion optimisation, workflow setup
• Provide ad hoc Hub Spot guidance and best practice recommendations

Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.

• You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation
• You translate ambiguous client needs into clear, actionable recommendations
• You challenge assumptions constructively when the evidence points elsewhere
• You balance data‑driven thinking with creative intuition

• You’re comfortable digging into data to find the story beneath the numbers
• You translate complex datasets into clear insights that inform strategy
• You know which metrics matter and can distinguish signal from noise

• You can evaluate design and content work against strategic intent – beyond aesthetic preference
• You imagine how campaigns and experiences will land before they’re built
• You bring ideas that are both commercially sound and creatively interesting

• You read client dynamics and navigate tricky conversations with care
• You build trust quickly through genuine curiosity and attentive…