Digital Marketing Manager

Digital Marketing Manager – B2B Tech / SaaS

Reading (Hybrid)

This is a great opportunity for a Digital Marketing Manager with experience in technology, SaaS, or software to join a growing B2B tech business where digital marketing directly supports pipeline and revenue.

This is not a generalist B2B marketing role. You’ll be marketing technical products and solutions to IT, engineering, and senior decision-makers, working across paid media, SEO, content, automation, and analytics in a data‑led environment.

• Running and optimising PPC and paid social campaigns targeting B2B tech buyers
• Supporting technical SEO, keyword strategy, and content optimisation
• Building landing pages and managing content within the CMS
• Creating clear, compelling tech-focused B2B content (campaigns, blogs, social)
• Managing social channels with a thought‑leadership and product narrative
• Building email campaigns and nurture journeys for long sales cycles
• Tracking performance in GA4 and using insights to optimise campaigns
• Working closely with product, technical, and sales teams

• Experience in B2B digital marketing within a tech, SaaS, or software company
• Proven exposure to marketing technical products, platforms, or solutions
• Hands‑on PPC experience (Google & Microsoft Ads)
• Strong SEO understanding (technical, on‑page, off‑page)
• Confident B2B copywriter for technical audiences
• Comfortable working with data, reporting, and performance metrics

• CRO or funnel optimisation knowledge
• Basic HTML / CSS
• Experience using AI tools in marketing

• Competitive salary and strong benefits
• Clear progression in a technology‑led business
• 25 days holiday + bank holidays
• Private medical, pension, and life assurance

If you’ve marketed tech products, enjoy being hands‑on, and want to work closer to commercial outcomes, this one’s worth a look.