Digital Marketing Executive

Digital Marketing Executive
Reading area (Hybrid)
Excellent package + comprehensive benefits
Full-time, permanent

Looking to elevate your digital marketing career? This is a fantastic opportunity to join a forward-thinking technology organisation and play a central role in expanding its digital footprint across global B2B audiences.

Working closely with the Marketing Manager, you ll help deliver multi-channel campaigns, strengthen brand visibility and drive high-quality lead generation. Ideal for someone who understands complex buyer journeys, enjoys hands-on digital execution, and thrives in a data-led environment.

The Role

As Digital Marketing Executive, you ll work across paid media, SEO, website optimisation, content creation, email automation and analytics. You ll support end-to-end digital activity, helping shape campaigns that engage IT-sector audiences and convert interest into measurable results.

What You ll Be Doing

• Paid Media Run and optimise PPC and paid social campaigns, delivering regular performance insights.
• SEO Support technical updates, keyword research and on/off-page optimisation to improve visibility and authority.
• Website & CMS Publish content, build landing pages and assist with site enhancements.
• Content Create compelling copy for social, blogs and campaigns, plus simple graphics and visual assets.
• Social Media Manage posting schedules, engagement and thought-leadership content across B2B channels.
• Email & Automation Build email campaigns and nurture flows while supporting segmentation and tracking.
• Analytics Monitor digital KPIs and provide data-driven recommendations.
• Collaboration Work with marketing, product and technical teams, coordinating external partners when required.

What You ll Bring
Essential

• Experience in B2B digital marketing (ideally tech, SaaS or professional services)
• Hands-on PPC experience (Google & Microsoft)
• Strong SEO skills across technical, on-page and off-page
• Experience using a CMS
• Excellent B2B copywriting skills
• Confident using GA4 and performance reporting
• Ability to produce simple visual assets
• Strong organisation and project-management capability

Desirable

• Experience with Pardot or Salesforce
• Understanding of CRO and B2B funnel stages
• Ability to produce short-form video content
• Basic HTML/CSS skills
• Familiarity with generative AI tools

What s On Offer

• Competitive salary
• Hybrid working and an open, supportive culture
• Rapid progression opportunities
• 25 days annual leave (plus bank holidays)
• Pension scheme
• Private medical cover
• Life assurance (4x annual salary)

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services. We serve the technology sector across the UK, Europe, North America, and Australia.