Marketing & Communications Consultant

Overview

The Marketing & Change Communications Consultant is responsible for telling the story of Vodafone Group Enterprise IT – making sure that the value of our work (e.g. market onboarding, Service Now programmes, and other strategic initiatives) is clearly understood, visible, and celebrated across Vodafone OpCos and Group stakeholders.

This is a hybrid role:

• Part Marketing – creating engaging newsletters, brochures, campaigns, and visual assets that highlight key achievements and upcoming changes.
• Part Change Manager – shaping and executing communication and engagement plans that support adoption of critical transformation programmes (e.g. SN4B, Service Now rollouts, major platform changes).

The consultant does not need to be deeply technical, but they must be comfortable working with architects, product owners, and delivery teams, translating technical input into clear, compelling, and visually strong communications for business audiences.

• Build strong working relationships with Group Enterprise IT leaders, product owners, architects, programme managers, and key business stakeholders across OpCos.
• Run structured content‑gathering sessions (interviews, workshops, drop‑in sessions) to capture:
  • Progress and achievements in market onboarding and Service Now programmes.
  • Upcoming releases, changes and impacts for OpCos and internal teams.
  • Success stories and lessons learned from early‑adopter markets.
• Maintain a simple, living “communications pipeline” of topics, releases, and stories that need coverage each month/quarter.

• Design and deliver a regular Group Enterprise IT newsletter for OpCos and internal stakeholders, highlighting:
  • Key go‑lives and milestones.
  • Market onboarding updates (e.g. SNOW4
    
    Business, Service Now‑based journeys).
  • Featured case studies and “wins” from different markets.
• Develop brochures, one‑pagers, FAQs, and explainer decks that clearly articulate:
  • What the programme is, why it matters, and what changes it brings.
  • How OpCos and functions benefit from Group‑led initiatives.
• Create visual and graphic assets (infographics, diagrams, simple campaign visuals) for use in:
  • Intranet pages, emails, town halls, Yammer/Workplace posts, and presentations.
• Support senior leaders with talk tracks, key messages, and slide narratives for internal town halls and steering committees.

• Partner with programme/change leads to build communication and engagement plans for major transformation initiatives (e.g. Service Now, SN4B, new portals, automation capabilities).
• Translate technical releases into clear “what this means for you” messaging for:
  • OpCo CIO teams
  • Business owners and process owners
  • Frontline and operational teams as needed
• Shape and coordinate campaign‑style communications, including:
  • “Coming soon” announcements
  • Launch campaigns
  • “What’s changed” / “new capabilities” updates
  • Adoption nudges and reminders
• Support feedback loops by designing simple mechanisms (surveys, polls, feedback forms, Q&A channels) and channelling insight back into Group Enterprise IT teams.

• Position Vodafone Group Enterprise IT as a trusted, high‑value partner for OpCos by:
  • Showcasing real‑world outcomes (e.g. time saved, processes simplified, user experience improved).
  • Sharing stories of collaboration between Group and markets.
• Build and maintain a library of success stories and “before/after” narratives that demonstrate:
  • The good work already delivered (especially in market onboarding and Service Now).
  • The strategic direction and value of ongoing programmes.
• Ensure all communications consistently reflect the Vodafone brand, tone of voice, and design standards.

• Define and manage a communications calendar (monthly/quarterly) covering:
  • Newsletters
  • Programme updates
  • Launch communications
  • Leadership messages
• Coordinate content across multiple channels, such as:
  • Intranet / SharePoint hubs
  • Email distributions
  • Collaboration platforms (Teams/Slack/Yammer/Workplace)
  • Internal events and webinars
• Align content with internal governance (e.g. approvals from programme…