Business Analyst

Digital Business Analyst

Because we strive to put people first. Technology at Primark drives digital transformation across our global retail network.

• Gather and translate requirements: conduct interviews, workshops, and documentation reviews to capture business needs and convert them into clear acceptance criteria for the Product team.
• Collaborate for value‑driven delivery: work closely with Product Owners and cross‑functional teams to ensure innovative, optimized, and sustainable digital product delivery.
• Champion Agile practices: promote Agile methodologies, uphold standards, and implement process improvements to boost team productivity.
• Remove impediments and report progress: partner with Delivery Managers to resolve obstacles and maintain accurate status and productivity reporting.
• Maintain system knowledge: build and sustain a deep understanding of current systems and applications to inform future solutions.
• Support strategic decision‑making: help Product Owners challenge assumptions, leverage data for decisions, and identify opportunities to optimize digital performance.

People are at the heart of what we do, and we offer a supportive environment: 27 days of leave plus bank holidays, the option to buy up to 5 additional days, tax‑saver tickets, access to a fitness centre, a subsidised cafeteria, healthcare, pension, and a potential bonus scheme.

• Business Analysis Experience

  Minimum of 3 years in a Business Analysis or business relationship management role within a digital environment.

• Domain Expertise

  Proven industry or functional experience, ideally gained through working in eCommerce.

• Educational Background

  Relevant degree, equivalent qualification, or demonstrable experience.

• Digital Systems Proficiency

  Strong hands‑on experience with digital merchandising, SEO, content management systems, and design tools such as Figma.

• UX/UI Knowledge

  Solid understanding of customer experience principles, including UX and UI best practices.

• Agile Certification (Preferred)

  Certification in Agile Product Ownership, Scaled Agile, Scrum Master, or equivalent is desirable.

Primark promotes equal employment opportunity; we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. If you need reasonable adjustments during your recruitment journey, please contact your talent acquisition specialist.