Demand Generation Manager

Demand Generation Manager – Fast-Growth Finance Automation SaaS 🚀💸

Propel is partnering with a leading international SaaS group in the finance automation and performance management space, powering finance teams with intelligent tools across consolidation, financial close, reconciliation, reporting and budgeting.

With three complementary products, a growing footprint across the UK, Ireland and the Nordics, and ambitious revenue targets ahead, the business is now hiring a Demand Generation Manager to take full ownership of pipeline generation and build the engine that drives revenue across all markets.

• Act as the right hand to the commercial and marketing leads, owning day‑to‑day demand generation across three SaaS brands.
• Build and execute multi‑channel campaigns across paid search, paid social, SEO, email and ABM to drive high‑quality, sales‑ready demand in the UK and Nordics.
• Translate revenue targets into full‑funnel plans, model MQL and SQL requirements, and shape the activity needed to support predictable pipeline generation.
• Leverage Hub Spot for automation, lead scoring, reporting and funnel optimisation, ensuring a seamless, efficient handoff between marketing and sales.
• Analyse performance across all channels, spot opportunities, run experiments and optimise for ROI.

• 4+ years’ experience in B2B SaaS demand generation or digital acquisition.
• A strong analytical operator who can break down sales targets into MQL/SQL goals and build the activity required to hit them.
• Hands‑on experience with Hub Spot workflows, automation, reporting and CRM processes.
• Familiarity with finance automation, financial close or related SaaS competitors is advantageous.
• Someone proactive, commercially minded and confident owning channels end‑to‑end.

Mid‑Senior level

Full‑time

Marketing

Reading, United Kingdom