VP, JCPenney Analytics Leader

Overview

Job Description Role Summary/

Purpose:

The role of Vice President, JCP Analytics Leader is responsible for leading an analytics team to develop analytic capabilities, optimization solutions and actionable insights for JCP credit products as well as JCP Retail business in partnership with the client. This will include portfolio diagnostics, marketing planning, measurement and optimization, customer analytics, customer targeting & segmentation, customer purchase behavior analytics, Financial Forecasting, reporting, and other analytic capabilities to improve business strategies and decisions across customer journey.

Example strategies/decisions could include Acquisition Marketing and Lifecycle marketing across channels, value prop optimization, Early Month on Book strategies, customer experience, customer retention, retail analytics, operational effectiveness and P&L optimization. This leader will closely collaborate with senior leaders from clients’ organizations and internal business partners to drive growth and profitability for the JCP credit portfolio. This leader will also foster strong partnership with Analytics and Growth CoEs to develop and deliver analytic and marketing capabilities for JCP, including Data Share, Product Decision Optimization, customer engagement analytics and other strategic analytic capabilities.

Last but not least, he/she will recruit, retain and develop strong analytic talent across US and India and serve as a key member of the Diversified & Value and Lifestyle analytic leadership team.

• Provide strategic analytic leadership to the JCP card portfolio and as needed, to support the JCP Retail business

• Develop analytic strategy and roadmap to help achieve business goals and drive profitable growth opportunities in partnership with Marketing, Finance, Credit and Field Sales

• Spearhead analytic development and delivery for new product launches, value propositions, customer acquisitions, lifecycle marketing and customer experience initiatives

• Lead analytic and cross functional teams to design, develop, implement and monitor analytic solutions

• Consistently measure and communicate incremental value of analytic capabilities for all relevant use cases

• Lead team to continually innovate and deliver new/creative analytic solutions resulting in actionable insight and incremental business value

• Serve as strategic partner through strong partnership and engagement with both internal SYF functional leaders/teams and client leaders/teams

• Effectively partner with internal business teams across functions as well as the client at all levels, including senior leadership team to drive analytic strategy and roadmap

• Influence SYF and client partners to implement profitable marketing and customer strategies rooted in analytics

• Develop business case presentations and action plans to support marketing and customer strategy, including targeting recommendations, test design, product opportunities and cost/benefit analysis to review with client and SYF business teams

• Actively participate in and present at business and client leadership meetings representing team and analytics organization

• Lead and host analytic forums with client teams and internal business partners

• Lead team to deliver analytics to support marketing campaigns

• Lead team to produce campaign analytics to track results of marketing campaigns deployed

• Enhance test and learn culture through ongoing assessment of marketing programs/campaigns

• Develop campaign analyses for new program launches, card reissues, PLCC to Dual Card upgrades, acquisition, lifecycle and retention initiatives to understand results, develop insights and refine strategies

• Work with marketing team to drive portfolio growth including targeting recommendations, use of response models, test design, and cost/benefit analysis

• Responsible for successful development, implementation and business success of strategic analytic capabilities and solutions developed leveraging two-way data share with JCP client

• Develop strategic roadmap on analytic capabilities leveraging Synchrony and partner data to drive profitable growth for the credit portfolio and/or client…