Social Media Specialist, Golf

Social Media Specialist, Golf page is loaded## Social Media Specialist, Golf locations:
Raleigh, NCtime type:
Full time posted on:
Posted Yesterday job requisition :
JR100555

It's fun to work in a company where people truly BELIEVE in what they're doing!
* We're committed to bringing passion and customer focus to the business.
*** Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.
**** We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.
*** The Social Media Specialist, Golf will bring Peter Millar’s golf story to life across our dedicated golf channels (@Peter Millar Golf ). This role is responsible for executing social strategies that showcase the brand’s premium positioning within the golf space through compelling content. The ideal candidate is deeply immersed in golf culture, understands the nuances of the sport, and has a refined eye for luxury storytelling.

They thrive in a fast-paced environment, balancing creativity with precision to deliver aspirational content that resonates with golfers worldwide.
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* Key Responsibilities:

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* ** Asset Management:
** Oversee golf-related asset workflow with agencies, freelancers, athletes, and internal teams to ensure timely delivery and brand consistency.
* ** Golf-Centric Content Creation:
** Ideate, plan, and execute social-first content tailored to golf audiences across Instagram, Tik Tok, Facebook, X, You Tube, and Linked In.
* ** Content Calendar & Copywriting:
** Support implementing plans into the golf social calendar and craft copy that reflects the brand’s tone and golf lifestyle positioning.
* ** Trend & Industry Monitoring:
** Stay ahead of golf and social media trends, major tournaments, and cultural moments to inform strategy and content planning.
* ** Publishing & Scheduling:
** Own publishing and scheduling of approved golf content across all platforms.
* ** Performance Tracking:
** Assist with reporting and provide actionable insights to optimize engagement and growth within the golf segment.
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* Competencies:

*** Deep knowledge of golf culture, tournaments, and community dynamics.
* Expertise in platform best practices and emerging trends to drive engagement.
* Strong creative instincts for visually refined, luxury-oriented content.
* Ability to craft compelling narratives that connect golf lifestyle with brand identity.
* Collaborative communicator who thrives in cross-functional environments.
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* Qualifications:

*** Bachelor’s degree, or equivalent, preferred.
* 2-3 years of social media experience; golf or sports industry experience is strongly preferred.
* Strong organizational skills and attention to detail.
* Proficiency in social platforms, scheduling tools, and analytics.
* Ability to manage multiple projects and deadlines.
* Excellent communication and collaboration skills.
* Ability to connect creative storytelling with data-driven insights.
* Refined aesthetic and understanding of luxury brand tone and visuals.
* If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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