Executive Director - PACK

ABOUT BLUEPRINT SPORTS: Blueprint Sports is a tech-enabled sports marketing agency facilitating over $165 million in Name, Image, and Likeness (NIL) earnings for over 25,000 NCAA student-athletes since 2021. We navigate the complexities of modern college athletics with NIL to provide next-generation, scalable services to Power Four and Mid-Major Athletic Departments and Conferences across college athletics. For more information, visit  or its pages on Facebook, Instagram, Linkedin, and X.

About 1

PACK: 1

PACK is the NIL agency that serves student-athletes at North Carolina State University. NIL opportunities allow student-athletes to participate in business engagements, to build their brands while making a positive impact. 1

PACK connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of North Carolina State University. Supporters can connect with teams through memberships, community events, and corporate sponsor ships. NIL opportunities allow North Carolina State University student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. 1

PACK connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.

The Executive Director will be responsible for generating revenue on behalf of 1

PACK. The person in this role will work on-site with the Blueprint Sports staff and the Wolfpack Athletics staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support the Wolfpack’s NIL efforts and incremental revenues for 1

PACK.

• Identify potential sponsors for 1
  
  Pack through networking with university stakeholders & business partners and researching local, regional & national companies
• Partner with athletics department to develop and execute a revenue plan to meet and exceed revenue goals for Blueprint Sports, 1
  
  Pack, and NC State NIL including but not limited to events, membership, sweepstakes, and merchandise
• Maintain up-to-date knowledge of the college events landscape and trends in the Raleigh, NC community and broader sports industry, applying insights to enhance event concepts and experiences
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Build and lead a growing team supportive of a growing NIL operation
• Evaluate the success of the organization in reaching its goals
• Prospect, meet, and close new and renewal high level NIL partnership deals
• Work with Blueprint Sports leadership and NC State Athletics to create sales inventory, revenue projections and overall revenue strategy
• Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts with NIL sponsors
• Develop key marketing objectives with clients through needs assessment and a collaborative sales process
• Create NIL special event programming specially curated and custom programmed to drive revenues and NIL engagement
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for partners
• Represent our partner’s NIL, Athletics, and Blueprint Sports in a professional manner
• Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
• Build a strong understanding of all Blueprint Sports business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

• Bachelor s degree from a four-year accredited college or university, NC State alumni, and/or former student-athlete preferred but not required
• At least five (5) years of experience in corporate sponsorship sales, sports marketing, marketing/advertising/influencer strategy, media/agency/radio/TV sales, talent representation or B2B sales
• Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space preferred but not required
• Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders
• Strong sales and presentation skills with the ability to follow up, negotiate, influence and close deals quickly
• Possess conscientious attention to detail and excellent problem-solving skills
• Demonstrate a high level of integrity and honesty and has a reputation as the person who always does the right/fair thing
• Be proactive and self-motivated by a will to achieve results and win
• Must possess an entrepreneurial mindset
• Ability to thrive in a fast-paced environment and deliver high-level results
• Ability to work nights/weekends/sporting events and travel (