Enrollment Marketing Consultant

About Vision Point Marketing

Vision Point Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with Vision Pointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

Works in the trenches with Vision Point’s college and university partners—co-creating or stewarding data-driven enrollment marketing solutions, sharing actionable sector insights, and making real-time adjustments to shifting institutional and market dynamics—while ensuring full-funnel impact from brand-level awareness and demand generation through application growth and yield optimization. Success is measured by year-over-year revenue growth of the assigned client portfolio, driven by demonstrable enrollment results, high client satisfaction, and proactive renewal and expansion of services and consultative selling.

The EMC will act as a consultative business partner, using their expertise in enrollment marketing, performance analysis, consulting, and relationship management to set strategic direction for clients. The goal is to create loyal clients ("raving fans"), ultimately leading to identifying opportunities for sales, expansion, and renewals. Account Executives are experienced, proven enrollment marketers, a client’s go-to trusted resource for problem-solving, leveraging SME knowledge to turn client challenges into Vision Point solutions.

• Serve as a trusted, strategic advisor for assigned client accounts, ensuring every initiative ladders to the client’s business and enrollment goals while reinforcing Vision Point’s promise to make life easier.
• Own the client experience end-to-end—taking full accountability for satisfaction, expansion, renewals, and referrals through clear, straightforward communication and proactive problem-solving.
• Establish project vision and empower strategists and other subject‑matter experts to craft thoughtful, data‑backed solutions that drive measurable results.
• Lead execution as the executive project sponsor, partnering with the Client Success Manager to keep teams aligned, momentum high, and deliverables on track.
• Make timely, well‑reasoned decisions on enrollment‑marketing needs—across media, SEO, brand positioning, creative, and web—balancing persistence with empathy for client constraints.
• Anticipate and resolve issues collaboratively, turning challenges into opportunities for smarter solutions and stronger relationships.
• Consult on and guide development of milestone presentations and represent Vision Point with polish and confidence—virtually or in person—especially when engaging senior leadership.
• Leverage, partner, and collaborate with SMEs to translate client pain points into innovative, growth‑oriented recommendations that build long‑term trust.
• Monitor the relevant news and events of assigned clients (i.e. Google alerts) to further enhance ability to serve as strategic consultants.

• Cultivate relationships at every level of the institution—serving as a consultative business and enrollment marketing partner who steers projects from vision through execution and ultimately drives account expansion.
• Own proposal development end-to-end: partner with internal teams to scope solutions, craft cost estimates, and shepherd each opportunity through the full sales cycle—demonstrating Accountability and Direct & Straightforward communication at every step.
• Support Business Development with discovery calls and pitch presentations, bringing firsthand client insights and a Solutions‑Driven mindset to win new opportunities.
• Monitor industry trends (higher ed and marketing) and deliver thoughtful, strategic perspective—keeping both Vision Point and our clients ahead of…