WRAL Senior Account Executive

Capitol Broadcasting Company provided pay range

This range is provided by Capitol Broadcasting Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$80,000.00/yr - $/yr

WRAL-TV, a trusted leader in television and digital media, is seeking a dynamic and results-driven Senior Account Executive to join our sales team. This role focuses on solution selling of WRAL-TV’s linear and digital products while growing and managing a diverse list of businesses. The ideal candidate is a highly motivated sales professional with a proven track record in media sales, exceptional client relationship skills, and the ability to deliver innovative marketing solutions that drive measurable results for clients.

To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Solution Selling:
  Develop and execute comprehensive sales strategies that leverage WRAL-TV’s linear and digital product offerings, including television advertising, streaming, display, OTT, and social media campaigns.
• Business Development:
  Proactively identify and cultivate new business opportunities to expand client portfolios, with a focus on increasing market share and driving revenue growth.
• Account Management:
  Build and maintain strong relationships with existing and prospective clients by providing exceptional service, strategic advice, and creative marketing solutions tailored to their business objectives.
• Revenue Growth:
  Meet and exceed individual and team revenue targets by managing an active sales pipeline and delivering consistent sales performance.
• Client Insights:
  Conduct thorough market research to understand client industries, competitors, and advertising trends. Use data-driven insights to create compelling proposals and presentations.
• Collaboration:
  
  Work closely with internal departments, including creative, production, and digital teams, to ensure seamless campaign execution and client satisfaction.
• Reporting:
  Accurately forecast revenue and maintain detailed records of client interactions, proposals, and contracts in CRM systems.
• Professional Development:
  Stay current with industry trends, emerging technologies, and market dynamics to position WRAL-TV as a leader in media solutions.
• Other Duties as Assigned

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3–5 years of successful sales experience in media, advertising, or a related industry. Experience with television and digital sales is highly preferred.
• Demonstrated expertise in consultative selling and building long-term client relationships.
• Proficiency in digital advertising platforms, including OTT, CTV, programmatic, and social media.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities, with a focus on delivering ROI for clients.
• Self-motivated, organized, and able to manage multiple projects and deadlines.
• Proficiency in CRM tools and Microsoft Office Suite.

• Advanced certifications or training in digital marketing (e.g., Google Ads, Facebook Blueprint, or IAB Digital Media Sales Certification).
• Strong network and established relationships within the local business community.
• Experience with audience analytics platforms (e.g., Nielsen, Comscore) and advanced reporting tools.
• Proven success in managing high-value accounts or working with a diverse range of industries.
• Ability to thrive in a fast-paced, competitive sales environment while maintaining attention to detail.
• Knowledge of emerging advertising trends, such as AI-driven ad placements or innovative OTT solutions.

• Ability to sit or stand for extended periods while working at a desk, attending meetings, or delivering presentations.
• Frequent travel within the market area to meet with clients, which may involve driving and occasional carrying of promotional materials or equipment (e.g., laptop, presentation boards).
• Occasional…