Retail Marketing Manager - Raleigh, NC

Johnnie-O is a branded lifestyle apparel company, founded in 2005 in Santa Monica, CA, that embodies living your best life. Its blend of Southern California lifestyle coupled with a hint of East Coast tradition and Midwest grit creates a truly distinct point of view within the lifestyle apparel industry. Johnnie-O is a unique lifestyle apparel brand providing classic, casual pieces for men and boys.

The brand fills a niche in the apparel marketplace between the traditional East Coast “preppy” brands and West Coast “surf” brands. The Johnnie-O brand is both a personality and an experience that can be described as fun, fresh, tongue‑in‑cheek, accessible, active and family‑oriented.

Johnnie-O is a fast‑growing multi‑channel apparel company. We seek to attract highly motivated individuals that want to work as a team and share in the commitment, responsibility and discipline required to achieve our vision. Johnnie‑O management philosophy is based on responsibility and mutual respect. We are a fun and dynamic bunch that are motivated in working to get the company to the next level.

Our employees are smart, creative, and passionate individuals who meet the same superior standards we set for our products. We embrace talented people with diverse backgrounds and experiences. It is our goal to hire high‑energy, diverse, bright, creative, and flexible individuals who thrive in a fast‑paced work environment.

As we expand our brick‑and‑mortar presence, Johnnie O is looking for a strategic, results‑driven Retail Marketing Manager to own and execute marketing initiatives that drive store traffic, build local awareness, and grow customer loyalty. This new role is all about connecting our stores to their communities and ensuring every campaign feels on brand and locally relevant. You’ll work hand in hand with retail leadership on marketing budgets and spend allocation, and partner with the retail team to understand on‑floor product launches and market‑specific product assortments so that every initiative is well timed and effective.

This position is based in our Raleigh, NC office and collaborates cross‑functionally with Brand, Ecomm, and Retail teams to make sure our in‑store experience is amplified across every marketing channel.

• Plan and execute multi‑channel marketing campaigns to drive store traffic and awareness, including:
  • Paid digital advertising and media buys in key markets
  • Email and SMS campaigns tailored to local store audiences
  • Out‑of‑home placements and print advertising
  • Local events, in‑store activations, and brand experiences
  • Influencer and creator partnerships to amplify store openings and seasonal moments
  • Public relations efforts in collaboration with internal/external PR teams
  • Partnerships and sponsor ships with local organizations and events– Development and deployment of in‑store collateral (signage, handouts, invitations, etc.)
• Work closely with retail leadership to plan, track, and optimize budgets by market and by marketing channel.
• Collaborate with retail team to align marketing timing with product launches, floor sets, and unique market assortments.
• Develop and maintain a marketing calendar for all brick‑and‑mortar initiatives, ensuring alignment with overarching brand campaigns and e‑commerce efforts.
• Analyze campaign performance and ROI across all channels, delivering actionable insights to guide future spend and strategies.
• Ensure consistency of messaging and creative across every touchpoint, balancing local customization with brand standards.

• 3–5 years of marketing experience, ideally in retail, apparel, or lifestyle brands with a brick‑and‑mortar presence
• Proven success planning and executing integrated campaigns across digital, print, and experiential channels
• Experience managing budgets and agency/vendor relationships
• Strong understanding of customer segmentation and how to tailor messaging by market
• Excellent project management and communication skills; able to juggle multiple initiatives with tight timelines
• Comfortable working cross‑functionally and influencing without direct authority
• Proficiency with marketing platforms (email/SMS, digital ad buying,…