Programmatic Specialist

Are you excited to leverage your expertise in programmatic advertising to drive client success? Do you thrive on analyzing and optimizing digital campaigns to not only meet but exceed performance goals? As our Programmatic Specialist, your ability to navigate the complexities of display, CTV/OTT, audio, and digital-out-of-home advertising will be key.

If you're passionate about delivering tangible results through innovative programmatic solutions and are eager to join a collaborative team, this may be the next step in your career!

You'll be at the forefront of driving impactful change by guiding campaigns and utilizing your expertise in programmatic DSPs, data analysis, and strategic media planning. Your deep understanding will play a crucial role in shaping programmatic solutions that deliver results for our clients. You'll also become well-versed in platforms like The Trade Desk and Amazon DSP, actively contributing to the creation of best-in-class advertising campaigns across diverse industries.

• Plan and execute clients’ display, CTV/OTT, audio, native, and digital-out-of-home programmatic campaigns.
• Provide ongoing optimizations throughout the duration of a campaign by regularly reviewing advertising tactics and shifting budgets to drive performance against client KPIs.
• Evaluate performance within programmatic platforms to provide insights and strategic recommendations for current and future campaigns.
• Work with client and internal teams to create robust media plans for programmatic activation, with annual budgets reaching seven figures.
• Coordinate the implementation and troubleshooting of conversion, retargeting, and look-a-like tracking pixels with partner ad platforms.
• Collaborate with internal Paid Media teams and media partners to ensure strategic alignment across media channels.
• Create regular performance reports and share findings with client contacts on a weekly basis.
• Perform audits of prospective clients’ programmatic campaigns and make recommendations to secure new business for the agency.
• Assist the programmatic team in training internal team members on programmatic best practices and platforms.

• 3+ years of programmatic advertising experience, including 1+ year of experience with The Trade Desk platform

• In-platform experience with one or more programmatic DSPs (The Trade Desk, Amazon Advertising, Google DV360).
• Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects and is comfortable working with ambiguity.
• Detail oriented with strong follow-through.
• Ability to analyze data and translate into actionable insights.
• Strong written, verbal, and visual communication.
• Understanding of digital media metrics and how they interact and influence one another.
• Embodies ROI’s core values and is willing to contribute to a collaborative team environment.

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values:
Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

If you thrive in a fast-paced, collaborative environment, you’ll love working with us!

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the…