Account Executive - Retail, Lifestyle and Sports

Job Overview

Account Executive – Culture x Influence at Fleishman Hillard is responsible for delivering integrated earned‑style influencer programs that span media, content, social and experiential activation for lifestyle, fashion, beauty and sports brands.

• Partner with clients to develop and execute full‑funnel influencer campaigns, including content creation, platform strategy, performance analysis and post‑campaign reporting.
• Build and nurture relationships with creators, athletes, celebrities, glam teams and media across beauty, fashion and lifestyle categories.
• Support day‑to‑day campaign execution in collaboration with cross‑functional teams, including creative, production, analytics and media.
• Help stand up Tik Tok‑first content hubs and influencer collectives to drive reach, relevance and share of voice.
• Participate in the development of search‑driven influencer strategies and always‑on content planning to fuel discovery and conversion.
• Support paid influencer and creator programs in partnership with media teams, including briefing, negotiation, approvals and optimization.
• Support holistic campaign strategies that integrate influencer, earned media, social conversation and experiential activations.
• Stay ahead of creator economy and beauty/lifestyle trends and translate them into actionable insights for clients.

• 2‑3+ years of agency, brand or platform‑side experience in consumer, beauty, fashion, lifestyle or entertainment.
• Direct experience with influencer campaigns, with deep understanding of Tik Tok, Instagram, You Tube and emerging platforms.
• Experience working with stylists, glam teams, A‑list creators, athletes or celebrities as part of brand programs.
• Strong earned media instincts with beauty, fashion, lifestyle or culture media contacts a plus.
• Clear grasp of content strategy, including how search, hashtags, algorithm shifts and trends affect visibility and virality.
• Experience in event and experiential activations, including influencer‑led pop‑ups, fashion week integrations, backstage lounges, etc.
• High EQ and creative problem‑solving skills with a track record of building trust with clients and collaborators alike.
• Strong writing, storytelling, presentation and creative briefing skills.

Fleishman Hillard is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other protected class under federal, state or local law.

Anticipated U.S. salary range for this level is $54,000 – $68,000. Benefits include medical, dental, vision, 401(k) matching and paid time off.