Head of Brand Activation, Content and Creative

Head of Brand Activation, Content and Creative

Location:

Raleigh, NC, United States

This senior, hands‑on leadership role leads the development and execution of a dynamic brand engine that brings strategy, storytelling, content, creative, and activation to life across multiple channels.

• Define and execute the overall brand strategy, including narrative, voice, and visual standards
• Lead brand activation across campaigns, product launches, partnerships, and key moments to drive measurable business outcomes
• Build and scale a content engine that drives awareness, education, activation, and retention across web, social, email, PR, paid channels, and influencers
• Set creative vision and provide leadership in storytelling, design, and content production for campaigns, lifecycle communications, and social content
• Oversee PR, social media, and external communications to elevate brand visibility and reputation
• Build, mentor, and lead a high‑performing team across product marketing, content, creative, PR, and social
• Collaborate closely with Growth, Product, and Data teams to ensure brand activation aligns with business priorities and performance metrics
• Establish processes and operational norms that enable fast‑moving, high‑quality creative execution

• 10+ years of experience in brand, product marketing, content, or creative leadership, ideally within SaaS, tech‑enabled services, consumer platforms, or high‑growth environments
• Proven track record of building and activating brands that deliver measurable business impact
• Deep expertise in storytelling, content strategy, product marketing, and multi‑channel brand activation
• Strong creative judgment and the ability to mentor teams and elevate quality standards
• Experience partnering with Growth and Product teams to connect brand initiatives to performance outcomes
• Builder’s mindset : resourceful, scrappy, iterative, and focused on leverage
• Exceptional communication skills with the ability to translate strategy into actionable execution
• High standards, operational rigor, and ability to manage a fast‑moving, high‑output brand engine

• Remote work flexibility
• Comprehensive health, dental, and vision insurance
• Opportunities for professional growth and leadership development
• Access to wellness and lifestyle benefits
• Inclusive and collaborative workplace culture