Paid Media Strategist

Overview

Do you excel in helping brands leverage paid media advertising to drive success? Are you ready to elevate your skillset and expand your strategic impact by creating highly effective digital strategies for brands across social, search, display, video, and native channels? Your expertise in paid media advertising will serve as a strong foundation as you expand your abilities and make a significant impact in shaping the overall paid media strategy for our portfolio of brands.

• Partner with clients and internal client services teams to develop holistic paid media strategies that drive impactful results.
• Collaborate with channel experts to translate strategies into exceptional implementation and optimization, ensuring optimal campaign performance.
• Foster strong alignment between internal teams and clients, delivering a best-in-class experience and achieving outstanding results through effective communication and collaboration.

• Lead cross-service digital advertising strategies by collaborating with internal teams and departments.
• Serve as the main point of contact for our Paid Media services and build strong client relationships by understanding their business needs and goals, translating them into measurable digital advertising campaigns.
• Allocate budgets effectively across paid social, paid search, and programmatic channels.
• Conduct ongoing experiments and tests across channels to optimize performance.
• Provide proactive communication on strategy, performance, and service updates.
• Stay up to date on platform updates and industry trends to ensure campaigns are optimized and aligned with the latest features and best practices.
• Work closely with analysts to deliver analysis and reporting as needed.
• Troubleshoot complex account issues and collaborate with agency partners to find solutions.

• 3+ years of paid media (search, social or programmatic) advertising experience
• Bachelor’s degree

• Ability to think strategically and develop comprehensive digital advertising strategies that align with client goals, target audiences, and industry trends.
• Proven track record of building and maintaining strong client relationships, understanding their unique business needs, and delivering exceptional client experiences.
• Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc.
• Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.
• Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non-technical stakeholders.

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values:
Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence. If you thrive in a fast-paced, collaborative environment, you’ll love working with us!

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility. To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

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