Marketing Associate

About Dataprana

Dataprana is a North American Bitcoin mining and digital infrastructure company headquartered in Miami, Florida, with a 300-megawatt development pipeline across three U.S. states. We focus on data center development, management and hosting, and self-mining operations, providing reliable, cost-efficient, and energy-optimized computing capacity for Bitcoin mining and client hosting. Building on our strong expertise in power strategy and operational excellence, we are planning our next phase of growth—expanding into AI and high-performance computing (HPC).

Our mission is to pioneer the future of data and infrastructure through sustainable, efficient solutions that deliver long-term value to our clients, partners, and team.

We’re seeking a proactive and detail-oriented Marketing Associate to join our remote-first team and support the growth of our marketing and sales initiatives. This role bridges marketing and business development — focusing on understanding our products and services, developing strategies to promote them and attract qualified interest, and creating materials that drive awareness, engagement, and lead generation.

The ideal candidate has a strong foundation in marketing communications and is passionate about helping position our company and products effectively in the cryptocurrency mining and data center space. We’re looking for someone who will learn our industry and build trust with our audience through education and strategic storytelling.

• Product Marketing & Sales Enablement — Collaborate closely with the Sales team to learn and understand Dataprana’s products, services, and client use cases.
• Product messaging and copy that highlights the unique features and benefits of Dataprana’s offerings.
• Develop product positioning, messaging frameworks, and sales enablement resources that align with target customer segments, in collaboration with Sales leadership.
• Plan and design multi-channel campaigns with Sales and Marketing to promote products and services to new audiences and generate qualified leads.
• Assist Sales in implementing their go-to-market strategy.

• Create educational and thought leadership content across formats (e.g., articles, newsletters, case studies, infographics, or one-pagers) that highlight product value and Dataprana’s industry relevance.
• Translate technical product knowledge and industry insights into clear marketing messages and materials, including summaries suitable for platforms like Linked In and X.
• Draft public-facing content such as press releases, blog posts, email campaigns, case studies and announcements.
• Draft internal newsletters and updates.
• Contribute to website and collateral updates to keep product and service descriptions current.
• Ensure brand voice and formatting consistency across all materials.

• Conduct ongoing research into digital asset infrastructure and Bitcoin mining trends to identify opportunities and support campaigns and content messaging.
• Benchmark competitors and analyze product positioning to refine marketing strategies.
• Synthesize research findings into actionable insights for Marketing and Sales, including simplified takeaways for broader audiences.

• Assist in planning and coordinating marketing initiatives around conferences, webinars, and partner events.
• Develop event materials, signage, decks and presentations that communicate key company messages.
• Develop lead capture, follow-up, and tracking initiatives for events.
• Write or edit promotional materials for events, webinars, podcasts, and more.
• Support the creation of communication templates (speaker briefs, bios, talking points, etc.).

• Collaborate with internal teams to create and refine pitch decks, product sheets, and presentations for internal and external use.
• Ensure all materials are visually aligned with brand guidelines and clearly communicate product benefits.

• 3+ years of experience in a marketing, content, or communications role
• Excellent written and verbal communication skills in English
• Exception…