Senior Director - Brand Portfolio Strategy

Senior Director - Brand Portfolio Strategy About the Role

We are looking for a strategic and dynamic Brand Portfolio Strategist to lead initiatives that enhance brand clarity and coherence across our portfolio. This role will play a key part in shaping a consistent, modern brand structure that supports business growth and improves the way customers interact with our solutions.

You will work hands‑on across divisions, providing expert‑level guidance to ensure our brands are aligned, easily navigable, and positioned for long‑term success.

We need someone who can produce high‑quality strategic deliverables, lead complex portfolio branding projects end‑to‑end, guide naming development for new and existing solutions, and partner deeply with product, marketing, and strategy teams. You will be a trusted expert who teaches, challenges, and elevates brand thinking across the organization.

The Senior Director – Brand Portfolio Strategy will work directly with divisional marketing leads, product managers, commercial teams, and executive stakeholders to ensure that branding strategy, positioning, architecture, and naming across the portfolio are clear, differentiated, and aligned with business goals.

• Lead the creation and evolution of brand architecture strategy across Elsevier, ensuring clarity from the corporate level through to divisions, portfolios, and individual products;
• Develop compelling, insight‑driven positioning and messaging frameworks that can be adopted by divisional marketing and product teams;
• Interrogate existing strategies toOY ensure they are relevant, differentiated, and grounded in customer and market insight.

• Define and maintain a coherent brand architecture that simplifies navigation and strengthens brand equity across the Academic & Government, Corporate, and Health divisions;
• Lead product and portfolio‑level reviews to ensure alignment with architecture principles and Elsevier’s long‑term brand strategy;
• Partner with business and product leadership to identify gaps, overlaps, and opportunities within the portfolio.

• Work closely with divisional marketing teams to guide the adoption of positioning and messaging frameworks for products rotten and go‑to‑market initiatives;
• Partner with product and strategy teams to ensure brand strategy informs solution development early and continuously;
• Provide expert consulting to senior stakeholders to align on naming, messaging, and architecture decisions.

• Lead naming development for new solutions and renaming efforts for existing products, ensuring strategic coherence and legal viability;
• Produce strategic deliverables such as brand narratives, product naming frameworks, architecture models, messaging guides, value propositions, and portfolio storylines;
• Translate brand strategy into clear tools and templates that enable divisional teams to apply the work effectively.

• Use customer insight, market research, and competitive analysis to inform brand decisions and strengthen value propositions; identify opportunities for brand‑led innovation
  
  INFO divisions and across Elsevier;
• Governance, Training & Capability Building;
• Establish and maintain brand architecture and naming governance across divisions;
• Lead workshops, training, and working sessions to build brand flu tse across marketing, product, and strategy teams; provide coaching and guidance to divisional marketers to strengthen brand capabilities at every level.

• Lead change management associated with naming or repositioning initiatives, ensuring smooth adoption across internal and external audiences;
• Partner with legal and IP teams to oversee trademarking, brand clearance, and naming compliance.

• Track the success of brand initiatives and naming transitions, providing clear metrics and recommendations for continuous improvement;
• Ensure that brand strategy drives measurable business outcomes across all three divisions.

• Bachelor’s or Master’s degree in Marketing, Business,…