Content Marketing & Growth Manager

Medicom is a leading enterprise imaging software company that solves longstanding interoperability challenges for clinicians, staff, patients, and researchers. Its core platform, Connect, supports diverse enterprise imaging interoperability use cases, including access to prior and unread imaging studies, point-of-care workflows, patient access to images, orders and results workflows for teleradiology, telestroke and trauma, and cross-institution sharing of digital imaging. Medicom’s Network is adopted by over 1,000 US healthcare institutions and backed by leading venture capital firms, such as UPMC Enterprises.

Data and insights from the Medicom Connect network drive Medicom’s Intellect offering, which helps clinicians and researchers advance patient care and develop new therapies.

Position:
Content Marketing & Growth Manager

Medicom Technologies is seeking a Content Marketing & Growth Manager to own our content strategy and execution while translating high-quality storytelling into measurable demand, pipeline support, and product adoption. This role is ideal for a strong content marketer who thinks beyond creating content and understands how content fuels brand awareness, customer education, and revenue growth. You’ll be responsible for creating compelling content across channels and partnering closely with Sales, Product, and Customer Success to turn that content into effective demand generation initiatives.

Content is the engine. Demand generation is the outcome.

• Own Medicoms content strategy and editorial calendar aligned to brand, product, and revenue goals.
• Produce high-quality written content, including blogs, guides, white papers, case studies, email copy for campaigns, newsletters, and product communications.
• Product documentation, educational resources, and enablement materials.
• Develop clear, compelling storytelling that communicates Medicoms value to healthcare organizations and stakeholders.
• Maintain consistent voice, tone, and messaging across all content and channels.
• Translate content into demand generation assets and campaigns.
• Provide gated content and lead nurture programs.
• Sales and Customer Success enablement materials.
• Partner with Sales and Customer Success to support pipeline generation, product adoption, and customer engagement.
• Track and evaluate content performance using engagement, lead, and pipeline-influenced metrics.
• Iterate on content and campaigns based on performance insights.
• Collaborate with Product, Customer Success, and Sales to surface customer insights, product updates, and success stories.
• Support go-to-market initiatives, product launches, and industry education efforts.
• Ensure content aligns with Medicoms broader brand and growth strategy.