SEO​/GEO Marketing Strategy Lead

We Are Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

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The Role There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
The Work

• Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)

• Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building

• Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion

• Identify and implement opportunities to improve AI discoverability through:

• Structured content improvements (clarity, depth, formatting, FAQs)

• Technical SEO alignment (crawlability, indexing, internal linking, canonicals)

• Schema/structured data recommendations where applicable

• Entity optimization (brand/people/products/topic alignment)

• Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content

• Audit client sites and digital ecosystems to uncover gaps impacting generative performance

• Track and report on GEO success metrics such as