B2B Revenue Operations Associate

ABOUT GUIDEBOOK:

Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required.

Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training, and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.

Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today’s fractured world. We are a driven team on a mission to elevate event experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!

The Guidebook team is seeking a proven self-starting individual to join as a B2B Revenue Operations Manager. This individual will be responsible for optimizing and executing sales and marketing processes, managing marketing and sales automation (Marketo or equivalent technology, and Salesforce), lead data connection to our CRM (Salesforce), administrating our CRM instance (Salesforce), and leveraging analytics to power data-driven decision-making for ‘full funnel’ effectiveness across the organization.

This role requires close partnership with marketing, sales, and engineering teams to ensure seamless ‘full funnel’ execution, accurate reporting, and continuous process improvement. This role is ideal for a process-driven, analytical operator who thrives in a fast-paced B2B environment and who is deeply passionate about leveraging technology to drive marketing and sales effectiveness and business growth.

For sake of clarity, this role is not a people management position, and you would be an individual contributor on a highly collaborative team.

System Administration:

• Build, deploy, and monitor marketing automation programs, such as Marketo or Conversion AI (engagement, triggers, email, webinar, and event campaigns).
• Administrate our Salesforce CRM system, including managing and creating flows, updating page layouts, monitoring and refining custom objects
• Build robust flows between our corp website, Marketo/Conversion AI, CRM systems, Chili Piper, Unbounce, Zoom Info, and Ringlead.
• Support A/B testing, segmentation, and campaign optimization.
• Maintain data integrity and compliance within our CRM.
• Oversee CRM requests, troubleshoot issues, and manage lead-to-opportunity workflows.
• Optimize our GTM Tech Stack integrations for accurate lead and campaign tracking.
• Iterate and improve lead structures and lead scoring, assist in automating assignment processes, and maintain data quality in ‘top of funnel’ data capture.

Analytics & Reporting:

• Develop and maintain metrics reports on marketing and sales activities, campaign effectiveness, and business impact.
• Establish feedback loops on unconverted funnel activity (qualitative and quantitative).
• Analyze overall GTM performance, conversion rates, and deliver actionable insights with clear recommendations for improvement.
• Track and report on results, providing data-driven suggestions to stakeholders.

Process Optimization:

• Identify and resolve inefficiencies in GTM systems and processes.
• Document and improve workflows, develop standardized playbooks, and support best practices.
• Collaborate with cross-functional teams to align on campaign strategy, execution, and reporting.

• Audit our entire GTM tech stack and offer insights for enhancement/refinement.
• Become fully onboarded to Guidebook’s marketing tech stack (Marketo/Conversion AI, Salesforce, Hub Spot, Chili Piper, Unbounce, Zoom Info, Ringlead); able to execute basic campaigns and workflows independently.
• Learn the inner workings of our Salesforce setup and begin proposing and implementing improvements.
• Accurately build and launch Marketo/Conversion AI programs (email, webinar, event campaigns), managing forms and landing pages with quality control.
• Effectively support A/B…