E-Commerce Specialist

Overview

Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management.

From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit

Role: E-Commerce Specialist

FLSA: Full Time | Exempt | Salaried | Remote (US)

Reports to: Demand Generation Manager

The E-Commerce Specialist is a high-impact, results-driven role responsible for managing the full digital purchasing experience for Trustwell’s e-commerce channel, supporting three core products:
Food Processor, Ask Reg, and Genesis Foods. This role owns e-commerce strategy, execution, and performance across the end-to-end funnel including product merchandising, digital storefront optimization, cart experience, checkout flows, pricing alignment, and post-purchase follow-up. The E-Commerce Specialist is directly accountable for driving online revenue and owns the associated marketing budget to support customer acquisition and growth.

Reporting into the marketing organization, this role partners closely with Product, Revenue Operations, Sales, and Customer Success to ensure a seamless and high-converting self-serve path for self-service customers. The ideal candidate has experience managing SaaS or digital product sales via e-commerce, strong analytical skills, and the ability to drive performance across paid media, CRO, and merchandising levers.

• Own the e-commerce experience and sales performance for Trustwell’s direct-to-customer digital products:
  Food Processor, Ask Reg, and Genesis Foods.
• Manage the full e-comm funnel; product listing strategy, page content, checkout experience, pricing display, promotions, and cross-sell optimization.
• Monitor and optimize the digital storefront(s) across Trustwell domains and 3rd-party platforms where applicable.
• Develop, execute, and manage paid digital marketing campaigns (e.g., SEM, display, retargeting, paid social) aligned to e-commerce goals and budget.
• Track and report on key performance indicators including conversion rates, AOV, CAC, ROAS, and online revenue growth.
• Collaborate with Product Marketing to align on messaging and positioning for e-comm buyers; test pricing, bundles, and offers.
• Partner with Finance and Rev Ops to forecast e-commerce revenue, align reporting frameworks, and ensure budget accountability.
• Use A/B testing and CRO strategies to optimize the e-comm experience and improve conversion rates and customer LTV.
• Own and manage relationships with any e-commerce or martech platforms/tools required to support the funnel.
• Identify and resolve friction in the digital buying journey, and ensure smooth coordination between Trustwell’s self-serve and assisted-sell motions.
• Use e-commerce performance data and buyer behavior insights to inform cross-functional discussions with Product, Finance, and Revenue teams on self-service pricing, packaging, and promotions.
• Perform other duties as assigned.

• Strong understanding of B2B e-commerce or digital SaaS sales models, with direct experience managing online storefronts and checkout workflows.
• Hands-on experience running digital performance marketing campaigns and managing budget to defined revenue goals.
• Familiarity with tools such as Fast Spring, Shopify, Hub Spot, Google Ads, Google Analytics, Tag Manager, or similar.
• Proficiency with CRO tools and tactics, A/B testing platforms, and customer journey optimization best practices.
• Analytical mindset with experience…