Generative Engine Optimization Strategist

About us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth.

REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Go Fish Digital is where digital marketing meets clarity, creativity, and scale. As we continue to grow, we’re seeing increased demand in how clients show up, get cited, and earn trust inside AI-driven search experiences. That’s where you come in.

We’re looking for a sharp, systems-minded strategist to lead AEO/GEO work across B2B, B2C, and eCommerce accounts, helping brands earn visibility, citations, and demand inside LLM-driven search experiences (ChatGPT, Google AI Mode/AI Overviews, Perplexity, etc.).

As an AEO/GEO Strategist, you’ll own strategy diagnosis, translate complex LLM concepts into clear client-ready narratives, and turn owned assets into measurable improvements in how generative engines understand, select, and cite our clients.

You’ll own AEO/GEO strategy for assigned accounts from kickoff through ongoing iteration, and you’ll be responsible for auditing and prioritizing owned-asset improvements across solutions pages, collections and category pages, PDPs/PLPs, help centers, and comparison pages.

You’ll develop GEO content plans that align to defined persona cohorts and buyer-journey stages, while creating client-facing reporting and insights that clearly explain what changed, what worked, and what’s next.

You’ll also identify cross-channel opportunities where SEO, content, PR, and paid efforts can reinforce generative visibility, and document and improve internal workflows, templates, and QA standards as the space evolves.

You’ll be trusted with things that matter: strategic direction, performance interpretation, and client confidence in a space that’s still being defined.

• Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clean, comprehensive, non-jargony way for stakeholders.
• Set and defend strategic direction: what to build, what to fix, what to measure, and why. Linking GEO outcomes to business KPIs.
• Operate as a trusted advisor: lead client conversations, align expectations, and communicate wins/risks with clarity.

• Improve solution pages and commercial landing pages to close buyer-journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities).
• Create GEO-first content that outperforms baseline LLM understanding through structured, high signal coverage (clear definitions, constraints, examples, decision logic, pros/cons, edge cases, and “what to do next” guidance).
• Recommend and collaborate on structured data, internal linking, and content architecture that strengthens entity associations and retrieval-ready coverage.

• Use tools like ChatGPT, Profound, and agentic workflows to:
• Build persona cohorts, buyer-journey maps, and prompt/intent taxonomies
• Produce semantic maps (topics → entities → questions → evidence) and prioritize coverage based on demand and business value
• Generate and refine prompt sets for tracking, benchmarking, and iteration

• Track performance with a GEO measurement mindset (visibility, citation/carry-through, prompt coverage, conversion…