Digital Marketing Analyst

Do you enjoy creatively solving complex problems, analyzing data, and uncovering insights that lead to smarter decisions? If you have strong analytical and critical thinking skills, this Digital Marketing Analyst role could be perfect for you! You’ll develop expertise in paid search while collaborating with a best‑in‑class team to manage campaigns on Google Ads and Microsoft Advertising. This role would give you the opportunity to leverage your skills, make an impact, and grow your career in a fast‑paced environment.

As a Digital Marketing Analyst, you’ll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly influence how our clients connect with their audiences and achieve their business goals.

Working within a collaborative team, you’ll develop expertise in platforms like Google Ads and Microsoft Advertising while leveraging our proprietary tools to increase efficiency. You’ll also gain exposure to other marketing channels and collaborate on full‑funnel marketing strategies for clients. Our training combines self‑paced learning with hands‑on pairing and shadowing, helping you build the confidence and skills to consistently deliver meaningful results for our clients.

• Create and optimize campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
• Communicate regularly with clients, both scheduled and ad‑hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
• Analyze, assess, and diagnose campaign performance regularly to identify trends and opportunities, making data‑driven decisions and optimizations that improve results
• Translate analytical insights into clear, actionable recommendations that shape campaign strategy
• Create and implement new test ideas or experiments in client accounts to gain learnings that evolve client channel strategy
• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
• Perform other duties as assigned or as we learn your interests and strengths

• Bachelor’s degree in Business, Marketing, Mathematics, Analytics, or a related field

• Demonstrated analytical thinking, with experience interpreting data, uncovering trends, and translating insights into actionable strategies
• Comfort and ability to adapt in a fast‑paced, ever‑changing environment
• Proven creative problem‑solving skills to overcome challenges and deliver results
• Strong time management and organizational skills, demonstrated through effective task prioritization and consistent on‑time delivery
• Clear written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally
• Passion for delivering high‑quality client service and contributing to client success
• Proficient in Microsoft Excel and PowerPoint, including pivot tables, VLOOKUPs, and chart creation, with the ability to analyze and present campaign data
• Eager to learn and experiment with new tools, technologies, and approaches in the digital marketing space
• Embodies ROI’s core values and is willing to actively contribute to a collaborative team environment

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results‑driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values:
Be the Good, Embody a Growth Mindset, Put…