Digital Marketing Strategy Supervisor

Senior HR Business Partner at G&S Business Communications

We are seeking a highly analytical and creative Digital Marketing Strategist to lead ideation and deployment of full-funnel digital marketing initiatives tailored to our core market sectors. The ideal candidate will collaborate with various discipline strategists to build integrated approaches that drive brand awareness, generate leads, and increase customer engagement. This role requires broad digital expertise, data analysis, strategic thinking, and a deep understanding of the user journey from initial engagement to digital conversion across all touchpoints.

Responsibilities
:

• Develop and oversee integrated digital marketing strategies aligned with business objectives.
• Analyze market trends, audience behavior and campaign performance to inform strategy.
• Oversee and manage all digital marketing channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
• Lead efforts to improve website user experience (UX) and implement strategies for conversion rate optimization (CRO) to enhance on-site performance.
• Manage and allocate digital marketing budgets, optimizing spend across all channels to maximize ROI.
• Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
• Collaborate with creative, content, and development teams to ensure all digital efforts are aligned and integrated.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings.
• Coach and mentor junior team members through daily feedback and other professional development opportunities.
• Collaborate in the research, writing and development of new business proposals and presentations.
• Collaborate in creating estimates for new proposals and new client projects.

Qualifications
:

• 5 - 7 years of experience in digital marketing, with at least 2 years in a strategic or leadership role.
• Proven experience developing and implementing successful digital marketing strategies that leverage integrated digital marketing tactics and channels.
• Direct experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics), defining and benchmarking KPIs, and reporting on campaign reach and effectiveness.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Excellent communication, interpersonal, project management, and presentation skills with the ability to influence and inspire clients, stakeholders, and team members.
• Experience working in a fast-paced, results-oriented environment managing multiple projects in different stages of completion.
• Understanding of building and managing strong relationships with cross-functional teams and senior management.
• High level of comfort with core business tools (e.g., PowerPoint, Excel, Word, etc.)
• Strong attention to detail and a commitment to accuracy.
• Eager to learn and grow in the field of Digital Marketing Strategy.

Candidates with the following industry or market segment knowledge will be given preferred consideration
:

• Advanced Manufacturing and Energy
• Agribusiness
• Healthcare and Wellness
• Home and Building
• Landscape and Outdoor Living

Our ideal candidate will be local to Raleigh, NC with the option to work fully remote or in a hybrid environment. Alternatively, we will consider remote employees in the following states: NC, SC, IL, NY, FL, MD, MI, MN, MO, NM, TX, NE, KS, OK, WI, IA, NM, KY.

Salary Range
: $70,500.00/yr - $/yr

G&S Business Communications, a G&S Agency is an equal opportunities employer and welcomes applications from diverse candidates.