Growth Marketing Manager

📍
Base Salary
: $75,000 – $90,000 per year plus Quarterly Bonuses

This role exists to fundamentally improve how we acquire customers — not just where they come from.

• Reduce Customer Acquisition Cost (CAC) by decreasing over-reliance on paid search and building scalable organic acquisition channels
• Increase online store conversion rates through landing page optimization, UX improvements, and clearer customer journeys

🚗🔋 Hybrid Batteries. Engineered by Geeks. Trusted by Drivers. 🤓

The Hybrid Geek is one of the fastest-growing hybrid battery companies in the U.S. Since 2016, we’ve expanded nationwide through technical excellence, customer-first service, and sustainable solutions that keep hybrid vehicles on the road longer.

As we scale coast-to-coast in 2026, our website, SEO, content, and conversion experience are core growth engines — not support functions.

• 🔹 Grit – We solve hard problems and push through challenges
• 🔹 Excellence – High standards in everything we build
• 🔹 Execution – Bias toward action and results
• 🔹 Sustainability – Extending product life and reducing waste

✅ Own and shape our organic growth strategy from the ground up

✅ Directly impact CAC, inbound demand, conversion, and revenue

✅ Hands‑on ownership — strategy and execution

✅ Influence website UX, SEO structure, and content direction

✅ Build systems that scale nationally

✅ Work closely with leadership on growth priorities

✅ Clear path to Head of Growth / Marketing leadership as we scale

Decrease CAC. Improve online conversion rate.

The Growth Marketing Manager owns the performance of our digital acquisition engine — organic growth, website conversion, and paid search efficiency. This is a hands‑on role focused on building, testing, and optimizing systems that reduce dependency on ads, improve conversion efficiency, and compound over time.

This is not a brand‑only or content‑for‑content’s‑sake role.

This is a growth, efficiency, and execution role.

The Growth Marketing Manager is responsible for driving organic acquisition, improving website conversion, and managing paid search efficiency.

This role is ideal for someone who:

• ✔ Enjoys building, testing, and optimizing
• ✔ Is comfortable owning outcomes, not just tasks
• ✔ Thinks in funnels, intent, and unit economics
• ✔ Thrives in a lean, fast‑moving environment

You will turn our website into a true acquisition and conversion engine, not just a brochure.

🔍 SEO, GEO & Organic Growth (Primary Focus)

• Own on‑page, technical, and structural SEO
• Build and optimize service pages, guides, FAQs, and educational content
• Improve internal linking, site architecture, indexing, and performance
• Implement schema markup and SEO best practices
• Track rankings, traffic, and organic lead conversion
• Analyze user behavior and identify friction points
• Improve layouts, CTAs, navigation, and conversion paths
• Build and optimize landing pages for services and campaigns
• Collaborate with leadership on UX and redesign initiatives

📢 Paid Search Management (Secondary Focus)

• Manage and optimize Google Search & Shopping campaigns
• Maintain keyword intent, negatives, and relevance
• Optimize daily with a focus on efficiency and lead quality
• Align paid insights with SEO and CRO learnings
• Track traffic, leads, conversion rates, and CAC
• Use data to prioritize work and guide decisions
• Clearly communicate performance insights to leadership

• Organic sessions (MoM / YoY)
• Top‑10 keyword rankings for priority services & locations
• Organic lead growth (forms, calls, bookings)
• Website conversion rate (overall + organic)
• Landing page conversion rates
• Bounce rate & engagement on high‑intent pages
• Reduced time‑to‑conversion
• Qualified inbound leads (SEO + PPC)
• SEO‑attributed revenue
• Lead quality & close‑rate feedback from sales
• Reduction in wasted spend
• Conversion rate by campaign
• Quality Score improvements

Success in this role is defined by:

• Sustainable organic growth
• Lower CAC
• Improved conversion efficiency
• Clear attribution to revenue
• Systems that compound over time

This role is expected to deliver visible improvements within 90 days…