Director of Digital Marketing

Job Family: Brightly Software

Req : 486190

Build abrighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team ofinnovators is always looking to create meaningful solutions to some of thetoughest challenges facing our world. Find out how far your passion can takeyou.

The Director of Digital will own the end-to-end strategy for Brightly Software’s digitalexperiences. The mission of this role is to generate more qualified leads and inbound pipeline, significantly increase organic website traffic, improvewebsite engagement, and ensure optimal visibility in traditional and AI-poweredsearch results. This role is also critical in upholding and reinforcing

Brightly's brand identity across all digital touchpoints, balancing lead generation with consistent brand representation. This includes responsibility for SEO, SEM, paid social, and overall website experience, along with reporting on related key metrics.

• Lead, develop, and executedata-driven digital marketing strategies and tactics in alignment withreinforcing Brightly's brand identity and demand generation campaigns to increase lead generation, revenue, and return on investment.

• Drive strategy and planning for Brightly’s digital presence, ensuring scale to support growth (M&A,international expansion, product launches, etc.) and achieve business results, always with an eye towards brand consistency.

• Own the Brightly Software websiteexperience, performance, and ongoing delivery. Work closely with the marketing organization to optimize the website experience and delivercontinuous improvements on key performance metrics such as SEO results,return on ad spend, total engagement, conversions, and lead quality andvolume.

• Lead and inspire a team consisting of a UX/UI Designer, CRO Manager, and Paid Media Manager, fostering aculture that values both performance and brand integrity.

• Collaborate with content, design,web developers, and other digital collaborators across marketing and the organization to build best-in-class digital experiences that are bothhigh-performing and on-brand.

• Build, maintain, and communicate aroadmap for ongoing website improvements by working closely with keycross-functional partners, ensuring enhancements align with brand guidelines.

• Monitor and lead website operations including web content management, sitemap, navigation, localization, and analytics to improve discoverability (SEO, including optimization for AIsearch results and conversational interfaces), user experience, and conversion.

• Drive comprehensive SEO strategy with agency partners, including content improvements, keywordoptimization, link building, and technical SEO activities to improveauthority, organic traffic, engagement, and visibility in evolving searchlandscapes (including AI search).

• Manage and optimize key conversionpoints in the marketing funnel, including landing pages, websitecalls-to-action, and lead-generating forms, including end-to-end tagging,tracking, and attribution logic.

• Monitor overall web performance using Google Analytics, Google Search Console, and Google Tag Manager toprovide data-driven recommendations to improve user experience,engagement, and acquisition by channel, ensuring data insights also informbrand perception.

• Use data to develop informed pointsof view and define critical metrics to measure the success of your digital strategy. Work closely with developers, creative teams, and marketing operations to bring your vision to life, ensuring all executions are brand-compliant.

• Demonstrated success in scalingdigital marketing strategies for high-growth environments, including Saa Sand product-led growth models.

• Expertise in driving significantorganic website traffic and improving search visibility, with a stronggrasp of technical SEO and evolving search technologies.

• Proven leadership in managingcross-functional teams and agency partners, with a track record of delivering results while maintaining brand integrity.

• Advanced analytical skills, withthe ability to translate data into actionable insights and…