Marketing Systems Workflow Specialist

General information

# 21475

Remote? No

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

We’re looking for a Marketing Systems Workflow Specialist to join our Marketing Enablement & Program Management Office (PMO). In this role, you’ll be the architect behind how our marketing teams work—designing and optimizing workflows, managing governance processes, and configuring  to power seamless collaboration. You’ll lead system administration, build custom dashboards for leadership visibility, and partner cross-functionally to identify process improvements and remove roadblocks.

As the primary relationship owner with , you’ll advocate for features that elevate our ways of working and ensure our teams have the tools they need to deliver impactful marketing programs.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Specialist will have deep technical knowledge of  and Page Proof with ability to create workflows, automations, and manage a complex system architecture. They will play a key role in standardizing PMO platform usage, driving process adoption, and enabling portfolio-level visibility. This role requires the ability to prioritize and adapt, an excitement for making systems better, and ability to identify potential projects to improve the platform and see them through to completion.

This role sits within the Marketing Operations team but works cross-functionally across the Marketing & PR organization and with partners in creative agencies, legal, compliance, and risk. This position reports to the Director, Marketing Program Management Office and will:

• Support administration of a centralized work management system of record () and proofing tool for creative reviews (Page Proof), including workspace configuration, user permissions, integrations and automation setup.
• With minimal direction, develop project plans for system enhancements, communicate planned changes to the system, and report out on progress to the PMO team and leadership.
• Act as the relationship owner for  and Page Proof. Liaise with vendor representatives and advocate for features to meet the needs of M-PR teammates.
• Complete platform training of  and Page Proof. Obtain certification of
• Configure the Monday experience to empower relevant work streams and workflows. Identify opportunities to improve processes and elevate potential project roadblocks.
• Architect and constantly refine project workflows to align with established ways of working/RACI, and implement for use with cross functional teams.
• Design and maintain custom dashboards that provide transparency into project health, timelines, KPIs, resource capacity, trends, insights and opportunities for leadership.
• Support the development of team communications and change management activities including training and materials for all internal and external partners, customizing as needed by user type.
• Partner with PMO leadership to execute backlog prioritization, solution development, review, and implementation routines.
• Demonstrate organizational and project management skills and effectively operate in a collaborative manner.
• Perform special projects and duties as assigned.

• 1+ years of experience supporting work management or project collaboration platforms using , Page Proof, Asana, Microsoft Planner or Workfront, Trello or Smartsheets required.
• Bachelor's degree in Marketing or other related field is preferred.
• 1+ year of prior Marketing or Technology experience is preferred.
• Strong oral…